All About Easy Man

Easy Man represents a groundbreaking innovation in the THC beverage space as one of the first microdosed hemp-derived products that genuinely tastes and drinks like craft beer. Created by Go Brewing, an award-winning non-alcoholic brewery based in Naperville, Illinois, Easy Man launched in January 2025 to fill a unique gap in the market for consumers seeking the familiar taste and social experience of beer without alcohol, but with the added benefit of a balanced THC and CBD experience. Each can delivers a precise 1:1 ratio of hemp-derived Delta-9 THC and CBD, typically 3mg of each, creating what users describe as a mellow, balanced buzz that's perfect for social situations or unwinding after work. The brand's tagline "sip back, let go, and embrace the easy" captures its mission to provide mindful drinkers with a healthier alternative that doesn't sacrifice taste or experience. Made with certified gluten-free grains including millet, buckwheat, and oats, Easy Man products contain just 45-50 calories per can and promise onset effects in under 30 minutes, making them both sessionable and predictable for consumers new to THC beverages.

Products Overview

Easy Man offers a carefully curated line of low-dose THC beverages designed to deliver the authentic taste of craft beer with the benefits of hemp-derived cannabinoids. Each product in the lineup features a balanced 1:1 THC:CBD ratio, providing what the brand calls the "sweet spot" for a mellow, smooth experience without overwhelming effects. The products are crafted using traditional brewing methods adapted for THC infusion, resulting in beverages that maintain the familiar mouthfeel and flavor profiles beer lovers expect.

Other Products by Easy Man

Go Brewing, Easy Man's parent company, specializes exclusively in non-alcoholic craft beers and has won multiple awards including 2X World Beer Cup Winner status. Easy Man represents their sole venture into the THC-infused beverage category, leveraging their expertise in gluten-free brewing techniques to create these unique cannabis-infused products. The company does not currently offer other THC or cannabis products outside of the Easy Man beverage line.

Background

Easy Man emerged from a unique regulatory discovery by Go Brewing founder Joe Chura in 2024. After building Go Brewing into Illinois' first non-alcoholic brewery following his successful exit from the tech industry (selling his companies to Cars.com for $165 million in 2018), Chura discovered that his gluten-free beer formulations fell outside the Alcohol and Tobacco Tax and Trade Bureau's jurisdiction. This revelation opened the door to legally adding hemp-derived THC to beer-like beverages, something traditional breweries cannot do. Launched in January 2025, Easy Man represents the culmination of Go Brewing's mission to provide better-for-you beverages that don't sacrifice taste or social experience. The brand was born from Chura's personal journey of reducing alcohol consumption during the pandemic, combined with his team's brewing expertise and commitment to innovation. With co-founders Bruce Etzcorn and brewmaster James Bigler, who previously worked at Alter Brewing, the team spent months perfecting recipes that would deliver authentic beer taste with the added benefits of cannabinoids.

Quick Facts About Easy Man

Values

• Mindful Consumption: Easy Man champions the idea that you can enjoy social drinking experiences without sacrificing your wellness goals or tomorrow's productivity.
• Craft Integrity: Despite being THC-infused, Easy Man maintains traditional brewing standards, using real ingredients and time-honored techniques rather than shortcuts or artificial flavoring.
• Balanced Experience: The brand's commitment to the 1:1 THC:CBD ratio reflects their philosophy of creating products that enhance rather than overwhelm, perfect for both cannabis newcomers and experienced users.

Reviews

Customer reception for Easy Man has been remarkably positive, with reviewers consistently praising the authentic beer taste that sets it apart from other THC beverages on the market. Many users express genuine surprise that a non-alcoholic, THC-infused beverage can so closely replicate the craft beer experience they love. The balanced effects from the 1:1 THC:CBD ratio receive frequent mentions, with customers describing a "mellow buzz" that's perfect for social situations or relaxing after work. Several reviewers note that the functional benefits allow them to enjoy multiple cans in a session without feeling overwhelmed. The most common criticism relates to pricing, with some customers feeling that approximately $5 per can makes it difficult to incorporate into regular consumption habits.

• "Finally! A non-alcoholic beer with THC that actually tastes amazing! I've tried plenty of THC beverages, and most lean toward a 'Sprite-like' profile—sparkling water or sugar-based. Easy Man nails it."
• "Great taste, will definitely be getting more! One of the best NA beers I've had so far, and it definitely got me relaxed."
• "The taste was pretty good but not worth the money in my opinion. Five dollars a beer is too much."
• "Tasty brew, very refreshing. Cloudy like a wheat beer in the glass, with top notes of hops. I like it, but I would like it even more if it didn't cost so much."

Promotions & Coupon Codes

The Easy Man website mentions promotional offers with a banner stating "Click to save $5" but no specific active coupon codes were found during research. Check drinkeasyman.com directly for current promotions and first-time customer offers.

Where to Buy Easy Man

Easy Man products are available for purchase through their official website at drinkeasyman.com with nationwide shipping to states where hemp-derived THC products are legal. The beverages can also be found at select online THC retailers including Nothing But Hemp and Herban Flow. Products require age verification (21+) at purchase. Looking for similar low-dose THC beverages? Browse our curated selection of beer-style THC drinks from verified retailers at buythcdrinks.com.

Quality & Testing

Go Brewing maintains rigorous quality standards for all Easy Man products through a comprehensive testing protocol that includes both internal laboratory analysis and third-party verification. The company operates an in-house lab where each batch undergoes multiple rounds of testing before release, checking for consistency in cannabinoid content, microbiological safety, and overall product quality. Third-party laboratories provide additional verification to ensure compliance with federal hemp regulations and state-specific requirements where applicable. All products must contain less than 0.3% Delta-9 THC by dry weight to comply with federal hemp guidelines. The brewing facility in Naperville follows strict manufacturing protocols developed through Go Brewing's experience producing award-winning non-alcoholic beers.

Important Safety Notice: THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Easy Man products are crafted with a base of certified gluten-free grains, distinguishing them from traditional beer while maintaining authentic flavor. The primary grains used include millet, buckwheat, and oats, which provide the body and mouthfeel expected from a quality craft beer. Traditional brewing ingredients like hops and yeast are combined with these alternative grains through Go Brewing's proprietary process. The THC and CBD content comes from hemp-based Delta-9 THC and CBD emulsions that are carefully integrated into the brewing process. All Easy Man products are vegan-friendly and free from common allergens found in traditional wheat-based beers. The Lime Salt Lions Mane variant includes the additional functional ingredient of Lions Mane mushroom extract.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Easy Man and parent company Go Brewing have garnered significant media attention since launch, with coverage in prominent publications including Beer Crunchers, Chicago Tribune, Crain's Chicago Business, and various cannabis industry outlets. The brand's unique positioning as one of the first true beer-like THC beverages has made it a subject of interest in both the craft beer and cannabis sectors. Go Brewing's broader success has been recognized with 2X World Beer Cup Winner awards and the Untappd Lager of the Year designation for their non-alcoholic beers, lending credibility to their expansion into THC beverages. Media coverage has particularly focused on founder Joe Chura's entrepreneurial journey from the automotive tech industry to pioneering non-alcoholic and THC-infused brewing. Industry publications have highlighted Easy Man's regulatory innovation in navigating the complex landscape of THC beverage production.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in Easy Man often also consider Tripleswitch THC beers, Lagunitas Hi-Fi Hops, and Cann social tonics for similar microdosed experiences. Browse our full selection of THC beer alternatives to compare products side by side and find the perfect option for your taste preferences and desired effects.

Frequently Asked Questions About Easy Man

How much THC is in Easy Man products?

Easy Man products contain between 2-3mg of THC per can, with most variants featuring 3mg THC and 3mg CBD in a balanced 1:1 ratio. This microdosed approach is designed to provide a light, manageable experience suitable for both newcomers and experienced cannabis users looking for sessionable options.

What do Easy Man beverages taste like?

According to numerous reviews, Easy Man successfully achieves an authentic beer taste that sets it apart from other THC beverages. Customers describe flavors ranging from a crisp golden pale ale with earthy hop notes to a hazy IPA with citrus undertones, all while maintaining the mouthfeel and refreshing quality of traditional craft beer.

How long do effects take to kick in?

Easy Man products are formulated for fast onset, with effects typically beginning in less than 30 minutes. This quick activation time is achieved through their hemp-based emulsion technology, allowing for more predictable timing compared to traditional edibles.

Are Easy Man products gluten-free?

Yes, all Easy Man beverages are certified gluten-free. They're brewed with alternative grains including millet, buckwheat, and oats instead of traditional barley or wheat, making them suitable for those with gluten sensitivities while maintaining an authentic beer-like taste.

What's the difference between Easy Man and regular non-alcoholic beer?

While both are alcohol-free, Easy Man contains hemp-derived THC and CBD for a mild psychoactive effect, whereas regular non-alcoholic beer contains no cannabinoids. Easy Man's unique formulation using gluten-free grains also allows it to legally include THC, something traditional NA beers cannot do due to regulatory restrictions.

Last Updated

Last Updated: September 3, 2025

Sources

• drinkeasyman.com – 2025-09-03 – Easy Man
• Beer Crunchers – 2025-01-28 – Doug Veliky
• Beer Crunchers – 2025-06-23 – Doug Veliky
• Earthshine Organics – 2025-05-03
• Go Brewing Blog – 2025-04-13 – Go Brewing
• Non-Alcoholic N/ATION – 2025-03-16
• Nothing But Hemp – 2025-07-08
• Chicago Tribune – 2023-01-26
• Crain's Chicago Business – 2023-04-10
• Chicago Tribune – 2022-10-03
• Daily Herald – 2021-12-03
• NCTV17 – 2021-10-09
• Pantagraph – 2021-07-20
• LinkedIn – 2025-01-28 – Joe Chura
• Instagram – @gobrewing
• Facebook – Go Brewing
• LinkedIn – Go Brewing
• Go Brewing About – Go Brewing
• Beer for Driving – Go Brewing Directory