Groov THC Drinks
All About Groov
Groov brings pure relaxation to the THC beverage market as a hemp-derived Delta-9 THC seltzer brand expertly crafted by Valley Sparkling Water, a division of Connecticut Valley Brewing Company. Based in South Windsor, Connecticut, this family-owned business launched Valley Sparkling Water in 2021 and later expanded to include Groov THC seltzers to meet growing demand for low-dose cannabis beverages. With options ranging from 3mg to 5mg of Delta-9 THC per can, Groov caters to both newcomers and experienced consumers seeking a controlled, mild experience. The brand leverages Connecticut Valley Brewing's established brewing expertise and distribution network through Allan S. Goodman to deliver quality THC seltzers across Connecticut. As a hemp-derived Delta-9 product, Groov operates within federal hemp regulations while offering consumers a legal alternative to traditional cannabis beverages.
Products Overview
Groov offers a streamlined lineup of Delta-9 THC seltzers designed for approachable relaxation. Available in two potency levels (3mg and 5mg) and three refreshing fruit flavors, these THC seltzers provide consistent dosing at $14 per can. Each flavor - Citrus, Mixed Berry, and Tropical - delivers a crisp, refreshing experience perfect for those exploring hemp-derived THC beverages.
| Product Name | Product Category | THC/CBD Content | Dosage | Price | Flavors | Packaging Format | Calories/Sugar |
|---|---|---|---|---|---|---|---|
| GROOV Citrus D9 3MG | Seltzer | 3mg THC, 0mg CBD | Low | $14.00 | Citrus | Single can | No information available |
| GROOV Citrus D9 5MG | Seltzer | 5mg THC, 0mg CBD | Standard | $14.00 | Citrus | Single can | No information available |
| GROOV Mixed Berry D9 3MG | Seltzer | 3mg THC, 0mg CBD | Low | $14.00 | Mixed Berry | Single can | No information available |
| GROOV Mixed Berry D9 5MG | Seltzer | 5mg THC, 0mg CBD | Standard | $14.00 | Mixed Berry | Single can | No information available |
| GROOV Tropical D9 3MG | Seltzer | 3mg THC, 0mg CBD | Low | $14.00 | Tropical | Single can | No information available |
| GROOV Tropical D9 5MG | Seltzer | 5mg THC, 0mg CBD | Standard | $14.00 | Tropical | Single can | No information available |
Other Products by Groov
Valley Sparkling Water's primary focus extends beyond Groov to include CBD-infused sparkling waters with 25mg and 55mg options in flavors like Black Cherry, Blueberry Acai, Mango Passionfruit, and Strawberry Lemonade. The parent company, Connecticut Valley Brewing, also produces craft beers including IPAs, sour ales, and their popular 'Spiked Smoothie' line, showcasing their versatility in beverage production.
Background
Connecticut Valley Brewing Company, an independently owned family business, opened its South Windsor facility in 2018 with a brewery and taproom situated in the heart of the Connecticut Valley. The company initially focused on craft brews inspired by Connecticut's aviation history and the spirit of the state's industries and adventure spots. In 2021, they launched Valley Sparkling Water as a CBD-infused beverage line, partnering with distributor Allan S. Goodman to reach consumers across Hartford, Tolland, Windham, Middlesex and New London counties. Building on the success of their CBD offerings, the company expanded Valley Sparkling Water's portfolio to include Groov, their Delta-9 THC seltzer line. This strategic move leveraged their established brewing expertise and distribution network to enter the rapidly growing hemp-derived THC market. The transition from traditional brewing to cannabis beverages represents the company's innovative approach to meeting evolving consumer preferences.
Quick Facts About Groov
| Founded: | 2021 |
| Headquarters: | South Windsor, CT |
| Product Types: | THC Seltzers |
| THC Range: | 3mg - 5mg per can |
| Price Range: | $14.00 per can |
| Availability: | Connecticut retail and online |
Values
- Adventure-Inspired: Creating refreshing beverages perfect for active lifestyles, whether pre-hike, post-run, or for relaxation at home
- Craft Quality: Leveraging established brewing expertise from Connecticut Valley Brewing to ensure consistent, high-quality products
- Accessible Relaxation: Offering low-dose THC options that provide controlled, mild experiences suitable for both newcomers and experienced consumers
Reviews
Consumer reviews for Groov THC seltzers remain limited as they are a relatively new addition to Valley Sparkling Water's portfolio. The brand positions Groov as delivering "pure relaxation" through expertly crafted Delta-9 THC seltzers. According to the company's educational materials, their 5mg option is considered a relatively low dose that may produce mild effects such as relaxation or subtle euphoria, though they emphasize that individual responses to THC can vary significantly based on tolerance, metabolism, and consumption method. The 3mg option provides an even lighter experience, ideal for those new to THC beverages or seeking minimal psychoactive effects.
- "Low-dose options suitable for beginners exploring THC beverages"
- "Established brewery quality brings credibility to the THC beverage space"
Promotions & Coupon Codes
No information available
Where to Buy Groov
Groov THC seltzers are available for purchase directly through valleysparklingwater.com and at select retailers including Total Wine & More locations in Connecticut. Distribution is managed through Allan S. Goodman, covering Hartford, Tolland, Windham, Middlesex and New London counties. The products are available for individual purchase at $14 per can. Looking for similar hemp-derived seltzers? Browse our curated selection of THC beverages from verified retailers at buythcdrinks.com.
Quality & Testing
Quality and testing information for Groov products has not been publicly disclosed. As a product of Connecticut Valley Brewing Company, Groov benefits from the company's established brewing standards and quality control processes developed over years of craft beer production. The hemp-derived Delta-9 THC used in Groov products must comply with federal regulations requiring less than 0.3% Delta-9 THC on a dry weight basis to maintain legal hemp status. THC beverages may cause intoxication; do not drive or operate machinery.
Ingredients
Specific ingredient information for Groov THC seltzers has not been made publicly available. The products are marketed as crisp, refreshing seltzers with natural fruit flavors in Citrus, Mixed Berry, and Tropical varieties.
Recalls or Safety Issues
No recalls or regulatory actions reported as of 2025.
Events
Connecticut Valley Brewing Company welcomed the Allan S. Goodman distributor sales team for a tour of its operations in April 2021 as part of the Valley Sparkling Water CBD launch. The brewery maintains an active taproom at their South Windsor facility where consumers can experience their full range of beverages.
PR & Media
Valley Sparkling Water received coverage in The Beverage Journal in June 2021 for the launch of their CBD sparkling water line through Connecticut Valley Brewing Company. The article highlighted the family-owned business's expansion into CBD beverages and their partnership with Allan S. Goodman for distribution across Connecticut. The launch represented a significant diversification for the brewery, positioning them at the forefront of Connecticut's emerging cannabis beverage market. Media coverage emphasized the company's commitment to quality and their strategic use of existing distribution networks to reach consumers efficiently.
Social Media
| Platform | Handle | Followers |
|---|---|---|
| @valleysparkling | ||
| Valley Sparkling Water |
Company Details
| Detail | Information |
|---|---|
| Website | https://valleysparklingwater.com |
| Founded | 2021 (Valley Sparkling Water) |
| Parent Company | Connecticut Valley Brewing Company |
| Headquarters | 765 Sullivan Ave, South Windsor, CT 06074 |
| Ownership | Independently owned family business |
| Distributor | Allan S. Goodman |
Related THC Beverage Brands
Consumers interested in Groov often also consider other low-dose THC seltzer brands like Cann, Cycling Frog, and Wynk for similar mild experiences. These brands offer comparable standard dose options in the 2-5mg range. Browse our full selection of hemp-derived THC seltzers to compare products side by side.
Frequently Asked Questions About Groov
How much THC is in Groov products?
Groov offers two potency levels across their product line. Each can contains either 3mg or 5mg of hemp-derived Delta-9 THC. The 3mg option falls into the low-dose category, perfect for beginners or those seeking minimal effects, while the 5mg version provides a standard dose suitable for moderate relaxation without overwhelming effects.
What do Groov beverages taste like?
Groov THC seltzers come in three refreshing fruit flavors: Citrus, Mixed Berry, and Tropical. As sparkling seltzers, they offer a crisp, bubbly experience with natural fruit flavors designed to be light and refreshing, similar to traditional flavored sparkling waters but with the added benefit of hemp-derived THC.
How long do effects take to kick in?
While Groov hasn't published specific onset time claims, hemp-derived Delta-9 THC beverages typically begin working within 15-45 minutes of consumption. According to Valley Sparkling Water's educational materials, effects can vary based on individual sensitivity to THC, tolerance, metabolism, and whether you've eaten recently.
Is Groov legal?
Yes, Groov products are legal under federal hemp regulations as they contain hemp-derived Delta-9 THC that complies with the 2018 Farm Bill requirements of less than 0.3% Delta-9 THC on a dry weight basis. However, state and local laws vary, so check your local regulations before purchasing.
Last Updated
Last Updated: September 9, 2025
Sources
- Valley Sparkling Water – 2025-09-09 – Valley Sparkling Water
- The Beverage Journal – 2021-06-04 – The Beverage Journal
- Total Wine – n.d. – Total Wine & More
- Untappd – n.d. – Untappd
- Instagram – n.d. – Instagram
- Facebook – n.d. – Facebook