All About Happy Flower

Happy Flower brings a modern twist to classic cocktails with their hemp-derived Delta-9 THC beverages, offering consumers a way to "get out of your head and into the moment" without the alcohol or hangover. Launched by Tilray Brands in October 2024, this innovative brand features familiar cocktail flavors like Margarita, Strawberry Daiquiri, and Peach Bellini, each infused with either 5mg or 10mg of hemp-derived Delta-9 THC per 12oz can. With the tagline "0% Alcohol, 100% Chill," Happy Flower targets consumers seeking alcohol alternatives for social occasions and self-care moments. The brand leverages Tilray's position as North America's leading branded hemp food business and the 5th largest craft beer company in the United States to deliver high-quality, consistent products. As a hemp-derived Delta-9 product compliant with the 2018 Farm Bill, Happy Flower can ship to multiple states where traditional cannabis products cannot, making these THC beverages accessible to a broader audience seeking legal relaxation options.

Products Overview

Happy Flower offers two distinct product lines featuring classic cocktail-inspired flavors enhanced with hemp-derived Delta-9 THC. The Original line contains 5mg THC per 12oz can for a lighter experience, while the SuperBloom Collection delivers 10mg THC for those seeking a more robust effect. All products are alcohol-free and designed to provide the familiar taste of beloved cocktails with the relaxing benefits of THC.

With prices ranging from $17.99 to $19.99 per 4-pack, Happy Flower provides accessible options for both newcomers to THC beverages and experienced consumers. The standard dose 5mg options offer a gentle introduction, while the 10mg SuperBloom collection caters to those seeking stronger effects.

Other Products by Happy Flower

Happy Flower currently focuses exclusively on their hemp-derived Delta-9 THC beverage line. No other product categories such as gummies, vapes, or edibles have been introduced under the Happy Flower brand as of 2025.

Background

Happy Flower emerged from Tilray Brands' strategic vision to capture the growing hemp-derived Delta-9 THC beverage market. Launched in October 2024 as part of Tilray Alternative Beverages' inaugural portfolio, the brand represents Tilray's first HDD9 beverage offering alongside Fizzy Jane's, Herb & Bloom, and 420 Fizz. Tilray leveraged its position as North America's leading branded hemp food business and the 5th largest craft beer company in the United States to develop the brand. The company's team of hemp and beverage experts conducted extensive research and product testing to create formulations that meet high quality standards while providing consumers with a familiar, convenient way to relax and unwind. Tilray partnered with Biondo Group to create Happy Flower's visual identity and packaging design, aiming for a bold, unique look that expresses the brand's upbeat personality while communicating its better-for-you attributes. The brand was developed to meet young professionals' increasing demand for healthier alternatives to alcohol, targeting different occasions across various consumer audiences and price segments.

Quick Facts About Happy Flower

Values

• Alcohol-free relaxation: Providing the social experience of cocktails without the hangover
• Approachable THC experience: Making THC accessible for curious consumers with familiar flavors
• Quality and safety: Adhering to Tilray's established manufacturing and testing standards
• Social connection: Creating products suitable for various occasions and self-care moments
• Familiar flavors: Offering classic cocktail tastes in a new, innovative format

Reviews

As a newly launched brand in October 2024, Happy Flower has garnered positive early media coverage from major outlets including Forbes, USA Today, Yahoo Lifestyle, and The Sun. The brand markets its beverages as "bright and sparkling, with a kiss of fruit flavor," emphasizing their appeal as alcohol alternatives. Consumer testimonials highlight the ability to enjoy relaxation without negative side effects, with one user noting it provides "the perfect way to get the calming effects of THC without damaging my lungs or diet." Media reviewers have praised the familiar cocktail flavors, describing them as tasting "like mixed drinks you'd pick up while on vacation or out with friends on a Friday night."

• "The perfect way to get the calming effects of THC without damaging my lungs or diet"
• "Tastes like mixed drinks you'd pick up while on vacation or out with friends on a Friday night"
• "Lighter than champagne and perfect for brunch, football or hanging out with friends"
• "If you want to relax, enjoy something refreshing and feel good in the morning, Happy Flower is a great choice"

Promotions & Coupon Codes

Happy Flower offers free shipping on orders over $75. The brand has run limited-time 25% off promotions, particularly around cannabis-related holidays like 4/20. No specific active promo codes were found during research.

Where to Buy Happy Flower

Happy Flower products are available online at drinkhappyflower.com in select markets with free shipping on orders over $75. The brand has expanded distribution to 10+ states including New Jersey, Ohio, Florida, Georgia, North Carolina, South Carolina, Texas, and Louisiana. Major retail availability includes Total Wine & More locations nationwide and ABC Fine Wine & Spirits in Florida. Products are also available through Gopuff delivery service for rapid delivery. Looking for similar cocktail-inspired THC beverages? Browse our curated selection of THC cocktails from verified retailers at buythcdrinks.com.

Quality & Testing

Happy Flower's website indicates that Certificates of Analysis are available with a dedicated page for COA access, though specific testing documentation was not publicly accessible during research. As part of Tilray Brands' portfolio, the products are manufactured following the company's established quality standards developed through extensive research and product testing. Tilray's experience as a global cannabis and hemp company with GMP-certified facilities suggests adherence to industry best practices for production and testing. The hemp-derived Delta-9 THC used in Happy Flower complies with the 2018 Farm Bill requirements, containing less than 0.3% Delta-9 THC on a dry weight basis. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Happy Flower beverages are crafted with carbonated water, cane sugar, natural ingredients, citric acid, hemp extract (Delta-9 THC), malic acid, and ascorbic acid as a preservative. The brand emphasizes using "happy ingredients that taste delicious and make you feel content just being yourself." Each product features bright and bubbly fizzy flavors designed to be light and refreshing for any occasion.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Happy Flower has garnered significant media attention since its October 2024 launch as part of Tilray's strategic entry into the hemp-derived Delta-9 THC beverage market. Forbes named Happy Flower as one of the Top 5 THC Seltzers to Try, bringing national attention to the brand. Coverage from USA Today, Yahoo Lifestyle, The Daily Beast, and The Sun has highlighted the brand's appeal as an alcohol alternative, with publications praising its familiar flavors and hangover-free experience. In August 2025, additional media coverage announced the launch of the SuperBloom Collection with 10mg THC options and the brand's expansion to 10 states. The partnership with Biondo Group for package design was featured in Food Engineering magazine, emphasizing the brand's focus on creating a bold, unique visual identity. As part of publicly traded Tilray Brands (NASDAQ: TLRY), Happy Flower benefits from the company's established industry credibility and extensive media relationships.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in Happy Flower often also consider Fizzy Jane's, Herb & Bloom, and 420 Fizz for similar THC beverage options. These brands, also from Tilray's portfolio, offer complementary flavor profiles and potency levels. Browse our full selection of THC cocktails to compare products side by side.

Frequently Asked Questions About Happy Flower

How much THC is in Happy Flower products?

Happy Flower offers two potency levels across their product line. The Original collection contains 5mg of hemp-derived Delta-9 THC per 12oz can, perfect for beginners or those seeking a standard dose. The SuperBloom Collection delivers 10mg THC per can for consumers looking for a more robust experience. Both options contain 0mg CBD, focusing purely on the THC experience.

What do Happy Flower beverages taste like?

Happy Flower beverages are described as "bright and sparkling, with a kiss of fruit flavor." The brand offers three classic cocktail-inspired flavors: Margarita with bright citrus notes, Strawberry Daiquiri with juicy fruit flavor, and Peach Bellini with bubbly, fruity sweetness. Reviewers have noted they taste "like mixed drinks you'd pick up while on vacation or out with friends on a Friday night."

How long do effects take to kick in?

While Happy Flower hasn't published specific onset time claims, hemp-derived Delta-9 THC beverages typically begin working within 15-45 minutes of consumption. Effects may vary based on individual metabolism, whether you've eaten recently, and your tolerance to THC. Start with one can and wait at least an hour before consuming more to gauge your response.

Are Happy Flower products legal?

Yes, Happy Flower products are federally compliant under the 2018 Farm Bill as they contain hemp-derived Delta-9 THC with less than 0.3% Delta-9 THC on a dry weight basis. This allows them to be sold in states where hemp products are legal, including New Jersey, Ohio, Florida, Georgia, North Carolina, South Carolina, Texas, and Louisiana. However, regulations vary by state, so check your local laws before purchasing.

What makes Happy Flower different from alcoholic cocktails?

Happy Flower provides the familiar taste and social experience of classic cocktails without any alcohol content. Instead of alcohol, each can contains hemp-derived Delta-9 THC for relaxation without the hangover. Users report feeling calm and content without the negative side effects associated with alcohol consumption, making it an appealing alternative for social occasions or self-care moments.

Last Updated

Last Updated: September 9, 2025

Sources

• Happy Flower – 2025-09-09 – Happy Flower
• StockTitan – 2025-08-13 – StockTitan
• The Beer Connoisseur – 2025-08-13 – The Beer Connoisseur
• Prepared Foods – 2025-08-13 – Prepared Foods
• Modern Retail – 2025-04-02 – Modern Retail
• The Daily Beast – 2024-10-17 – The Daily Beast
• Just Drinks – 2024-09-25 – Just Drinks
• Tilray Investor Relations – 2024-09-24 – Tilray Brands
• GlobeNewswire – 2024-09-24 – GlobeNewswire
• Food Engineering – 2024-04-02 – Food Engineering
• Gopuff – 2023-01-03 – Gopuff
• BevNET – n.d. – BevNET
• Total Wine – n.d. – Total Wine & More
• ABC Fine Wine & Spirits – n.d. – ABC Fine Wine & Spirits
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