All About Herb & Bloom

Herb & Bloom brings a sophisticated twist to the world of THC beverages with its line of premium non-alcoholic hemp cocktails launched by Tilray Brands in December 2024. Positioned as "super-premium mocktails," these effervescent beverages offer classic cocktail flavors reimagined with carefully sourced hemp-derived Delta-9 THC. Each 12oz can delivers either 5mg or 10mg of THC with 0% alcohol, crafted with premium natural ingredients designed to deliver all the flavor of a traditional cocktail. With an elegant Art Deco design aesthetic and the tagline "Welcome to a world blooming with possibility," Herb & Bloom targets discerning consumers seeking an elevated mocktail experience. The brand embraces "a new take on timeless classics," offering familiar cocktail profiles like Margarita, Peach Bellini, and Strawberry Daiquiri for the modern cannabis consumer. As part of Tilray's strategic expansion into the hemp-derived Delta-9 THC space alongside brands like Happy Flower, Fizzy Jane's, and 420 Fizz, Herb & Bloom represents the company's super-premium tier in the rapidly growing hemp beverage market.

Products Overview

Herb & Bloom offers a curated selection of three classic cocktail flavors, each available in two potency levels to suit different preferences and tolerances. The brand's streamlined six-SKU lineup features non-alcoholic hemp cocktails infused with either 5mg or 10mg of hemp-derived Delta-9 THC per 12oz can. These beverages are crafted with premium natural ingredients to deliver authentic cocktail flavors without the alcohol, making them perfect for those seeking a standard dose or high-dose THC experience.

Other Products by Herb & Bloom

Herb & Bloom currently focuses exclusively on their premium line of hemp-derived Delta-9 THC mocktails. No other product categories such as gummies, vapes, or edibles have been introduced under the Herb & Bloom brand as of 2025.

Background

Herb & Bloom was unveiled by Tilray Alternative Beverages in December 2024 as part of the company's strategic expansion into the hemp-derived Delta-9 THC beverage market. Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), a global lifestyle and consumer packaged goods company, launched Herb & Bloom alongside other HDD9 brands including Happy Flower, Fizzy Jane's, and 420 Fizz. The brand represents Tilray's super-premium tier in the hemp beverage category, leveraging the company's expertise in both cannabis and beverage production. With its Art Deco design aesthetic and focus on "timeless classics," Herb & Bloom targets consumers seeking elevated mocktail experiences. The launch follows Tilray's broader strategy to capitalize on the growing hemp-derived beverage market, utilizing their position as a leading cannabis company with established distribution networks. Made with 100% naturally derived Delta-9 THC and thoughtfully curated flavors, Herb & Bloom aims to elevate the mocktail experience to new heights.

Quick Facts About Herb & Bloom

Values

• Premium Quality: Crafted with premium natural ingredients for an elevated experience
• Classic Reimagined: Bringing new life to timeless cocktail flavors without alcohol
• Accessibility: Making hemp-derived THC approachable through familiar cocktail formats

Reviews

As a newly launched brand in December 2024, Herb & Bloom has limited consumer reviews available. Total Wine & More shows 5.0-star ratings based on 2 reviews each for the Margarita and Peach Bellini varieties. Marketing materials emphasize that the beverages are made with "100% naturally derived Delta-9 THC and thoughtfully curated flavors" designed to "elevate the mocktail experience to new heights." The brand's positioning as a super-premium option suggests a focus on quality and sophisticated flavor profiles that deliver "all the flavor of a classic cocktail but with 0% Alcohol."

• "5.0 out of 5 stars rating on Total Wine"
• "Premium natural ingredients deliver classic cocktail flavors"

Promotions & Coupon Codes

No information available

Where to Buy Herb & Bloom

Herb & Bloom products are available through multiple retail channels including Total Wine & More, Beverage Barn, Allendale Wine Shoppe, Luekens Liquors, and Shore Point Distributing. Products can be purchased online at tilrayalternativebeverages.com with shipping to states where hemp-derived products are legal. Some retailers offer in-store pickup and local delivery options. The brand benefits from Tilray's established distribution networks in the beverage industry. Looking for similar premium mocktails? Browse our curated selection of THC beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Herb & Bloom provides Certificates of Analysis (COA) from third-party laboratories for each batch. COAs are available through the Tilray Alternative Beverages website, with specific documentation including COA dated 11/20/24 for Margarita 5mg with batch numbers provided for traceability. Products are made with 100% naturally derived Delta-9 THC, ensuring consistent quality and potency. The brand follows Tilray's established quality standards developed through years of experience in the cannabis and beverage industries. THC beverages may cause intoxication; do not drive or operate machinery.

• Certificates of Analysis Portal

Ingredients

Herb & Bloom beverages are crafted with premium natural ingredients designed to deliver all the flavor of classic cocktails. Products contain 100% naturally derived Delta-9 THC with 0% alcohol. While specific ingredient lists and nutritional information were not available during research, the brand emphasizes its use of thoughtfully curated, high-quality components to create authentic cocktail experiences.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Herb & Bloom received significant media coverage with its December 2024 launch, featured in major publications including GlobeNewswire, Yahoo Finance, Beer Connoisseur, and The Canadian Press. Press releases emphasized the brand's positioning as a "cutting-edge era of hemp-derived Delta-9 THC beverages" and highlighted its Art Deco design aesthetic. Coverage focused on Tilray's strategic expansion into the hemp beverage market and the brand's role in the company's inaugural HDD9 portfolio. The launch represents Tilray's consumer-centric approach to targeting different occasions across various consumer audiences and price segments. As part of a publicly traded company, Herb & Bloom benefits from Tilray's established credibility and resources in both the cannabis and beverage industries.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in Herb & Bloom often also consider Happy Flower, Fizzy Jane's, and 420 Fizz for similar THC beverage options. These brands, also from Tilray's portfolio, offer complementary flavor profiles and potency levels. Browse our full selection of THC mocktail mixers to compare products side by side.

Frequently Asked Questions About Herb & Bloom

How much THC is in Herb & Bloom products?

Herb & Bloom offers two potency levels across their cocktail-inspired lineup. Each 12oz can contains either 5mg or 10mg of hemp-derived Delta-9 THC, allowing consumers to choose based on their tolerance and desired experience. The 5mg option provides a standard dose suitable for most users, while the 10mg version offers a stronger effect for those seeking a more intense experience.

What do Herb & Bloom beverages taste like?

Herb & Bloom beverages are crafted to deliver "all the flavor of a classic cocktail but with 0% Alcohol." The brand offers three timeless cocktail flavors: Margarita for citrus lovers, Peach Bellini for those who enjoy fruity and bubbly profiles, and Strawberry Daiquiri for fans of sweet berry flavors. Each variety uses premium natural ingredients to create authentic cocktail experiences.

How long do effects take to kick in?

While Herb & Bloom hasn't published specific onset time claims, hemp-derived Delta-9 THC beverages typically begin working within 15-45 minutes of consumption. Effects may vary based on individual metabolism, whether you've eaten recently, and your tolerance to THC. Start with one can and wait at least an hour before consuming more to gauge your response.

Are Herb & Bloom products legal?

Yes, Herb & Bloom products are federally compliant under the 2018 Farm Bill as they contain hemp-derived Delta-9 THC. The beverages maintain less than 0.3% Delta-9 THC on a dry weight basis, allowing them to be sold in states where hemp products are legal. However, regulations vary by state, so check your local laws before purchasing.

Where are Herb & Bloom products available?

Herb & Bloom products can be found at major retailers including Total Wine & More, Beverage Barn, and other specialty beverage stores. They're also available online through tilrayalternativebeverages.com with shipping to states where hemp-derived products are legal. The brand benefits from Tilray's extensive distribution network in the beverage industry.

Last Updated

Last Updated: September 9, 2025

Sources

• Tilray Alternative Beverages – 2025-09-09 – Tilray Brands
• GlobeNewswire – 2024-12-12 – GlobeNewswire
• Yahoo Finance – 2024-12-12 – Yahoo
• Tilray Investor Relations – 2024-12-12 – Tilray Brands
• Beer Connoisseur – 2024-12-12 – Beer Connoisseur
• Total Wine & More – 2025-09-09 – Total Wine
• Beverage Barn – 2025-09-09 – Beverage Barn
• Allendale Wine Shoppe – 2025-09-09 – Allendale Wine
• Tilray COA Portal – 2025-09-09 – Tilray Brands
• SEC Filing – 2025-09-09 – SEC