All About Louie Louie

Louie Louie is a New Orleans-based THC beverage brand that launched in 2023, bringing the spirit of the Big Easy to the world of cannabis infused drinks. With their tagline "Here for a good time," this innovative brand offers sessionable, fast-acting cannabis seltzers as a sophisticated alternative to alcohol. Each of their five distinct flavors contains a balanced ratio of 5mg THC and 5mg CBD per 12oz can, utilizing advanced nano-emulsion technology for rapid onset within 10-15 minutes. Founded by Eric Becker, Michelle Becker, Ken Jackson, and Marie La France following Louisiana's progressive law changes allowing low-dose THC products, Louie Louie emerged during the vibrant Mardi Gras season of 2023. The brand honors New Orleans' rich cultural heritage and long history with cannabis dating back to the Jazz Age, crafting recipes inspired by local, seasonal ingredients. As a hemp-derived Delta-9 THC product, Louie Louie can ship to 30 states across the country, making their "good time seltzers" accessible to consumers seeking a social, drinkable cannabis format that fits seamlessly into restaurants, bars, and social gatherings.

Products Overview

Louie Louie's product lineup features five carefully crafted THC seltzers, each containing a perfectly balanced 5mg of THC and 5mg of CBD in every 12oz can. All products utilize cutting-edge nano-emulsion technology for fast-acting effects that kick in within 10-15 minutes, providing a social buzz similar to alcohol but without the hangover. With approximately 50 calories per serving and natural ingredients including raw organic agave nectar, these gluten-free, alcohol-free beverages offer a sessionable standard dose experience that's perfect for both cannabis newcomers and experienced consumers.

Other Products by Louie Louie

Louie Louie currently focuses exclusively on their THC seltzer line. The brand has not expanded into other product categories such as gummies, vapes, or edibles, maintaining their dedication to perfecting sessionable cannabis beverages that honor New Orleans' cultural heritage.

Background

Louie Louie was founded in 2023 by a team of four passionate entrepreneurs: Eric Becker, Michelle Becker, Ken Jackson, and Marie La France. The brand emerged following Louisiana's progressive law changes that allowed low-dose THC products to be sold alongside other age-restricted products. Eric Becker brought several years of cannabis regulatory and compliance expertise to the venture, while Ken Jackson contributed deep beverage industry experience. Michelle Becker, coming from traditional CPG, helped navigate the unique challenges of the THC market, and Marie La France rounded out the team with creative vision. The founders aimed to create a sessionable, fast-acting alternative to alcohol that would honor New Orleans' long history with cannabis, which dates back to the Jazz Age. The brand's launch was perfectly timed with Mardi Gras season 2023, with their first batch of Satsuma flavor arriving on the Saturday before Mardi Gras day. This created an electric moment as the founders shared cans with friends and strangers during the parade celebrations, watching people experience their first THC seltzer in real-time. The team continues to honor New Orleans in everything they do, from recipes based on local, seasonal ingredients to visual branding that references Mardi Gras and local corner stores.

Quick Facts About Louie Louie

Values

• Social Connection: Creating sessionable cannabis beverages that bring people together without the hangover, perfect for restaurants, bars, and social gatherings
• Cultural Heritage: Honoring New Orleans culture through local, seasonal ingredients and visual branding that celebrates everything from Mardi Gras to neighborhood corner stores
• Education First: Taking an education-focused approach to help consumers understand fast-acting beverage technology versus traditional edibles
• Quality Consistency: Maintaining rigorous quality and consistency through extensive testing and partnerships with experienced manufacturing partners
• Accessibility: Building accessibility through both direct online sales and growing retail/on-premise presence to reach curious newcomers and experienced consumers alike

Reviews

Louie Louie has earned exceptional customer satisfaction with a stellar 4.91 out of 5 star rating based on 67 reviews. Customers consistently praise the taste, effectiveness, and low-calorie content of these New Orleans-inspired seltzers. The Blackberry Lemon flavor, winner of a 2025 Platinum High Spirits Award, stands out as the brand's most popular variety. Reviewers describe the effects as "relaxing yet uplifting" with a "dreamy feel" that distinguishes Louie Louie from competitors. Many customers appreciate the ability to enjoy a social buzz without alcohol's negative effects, with one reviewer dramatically stating "These drinks saved my marriage." The brand successfully appeals to both cannabis-curious newcomers seeking their first THC experience and seasoned consumers looking for a sessionable option they can enjoy throughout the day.

• "Perfect amount of everything, I love it!"
• "These drinks saved my marriage"
• "Relaxing yet uplifting, with a dreamy feel that makes them stand out as the best I've found on the market"
• "Great way to decompress at the end of the day"
• "Satsuma flavor has cinnamon and thyme - that's like putting ketchup on crème brûlée"

Promotions & Coupon Codes

Louie Louie offers a subscription service that saves customers 10% on all orders with convenient monthly delivery options. New customers can enjoy free shipping on their first order when signing up for the brand's email list. Bundle options include the popular Starter Pack featuring 8 cans (2 of each core flavor) for $39.95, and a Build Your Own 12-pack option that lets customers customize their selection.

Where to Buy Louie Louie

Louie Louie products can be purchased directly from drinklouielouie.com with shipping available to 30 states: AL, AR, AZ, DE, FL, GA, IA, IL, IN, KY, LA, MN, MO, MS, NC, NJ, NE, NH, NM, NY, OH, OK, PA, RI, SC, SD, TN, TX, WI, and WV. The brand is also available at various retailers including Total Wine, Martin's Wine, Canseco's, and specialty shops throughout Louisiana. Louie Louie is building a strong on-premise presence in restaurants and bars, particularly in New Orleans where the brand aims to offer an alcohol alternative in social settings. A store locator on their website helps customers find local retail locations. Looking for similar THC seltzers? Browse our curated selection of CBD-infused beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Louie Louie maintains comprehensive quality standards with all Certificates of Analysis (COAs) and testing results publicly available on their website at drinklouielouie.com/testing-results/. Products undergo extensive testing for contaminants and to ensure accurate dosing, meeting Louisiana's strict hemp product regulations. The brand partners with experienced manufacturing facilities that have deep beverage industry expertise to guarantee consistency across batches. Each product contains precisely measured doses of cannabinoids achieved through advanced nano-emulsion technology, which breaks down THC and CBD into smaller, water-soluble molecules for even distribution throughout the beverage. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Louie Louie crafts their seltzers with natural ingredients, emphasizing local and seasonal components that honor New Orleans culture. The Blackberry Lemon variety features filtered carbonated water, raw organic blue agave nectar, blackberry concentrate, citric acid, calcium citrate, natural blackberry flavor, natural anise flavor, and cannabinoids. All products are gluten-free and contain no alcohol, with raw organic agave nectar serving as the primary sweetener. Each 12oz can contains approximately 50 calories and 13-14g of sugar, making them a lighter alternative to many alcoholic beverages.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Louie Louie has garnered significant media attention since its 2023 launch, with features in prestigious publications including Food & Wine, Snaxshot, and Cherrybombe. The brand's Blackberry Lemon flavor earned recognition with a 2025 Platinum High Spirits Award, highlighting its excellence in the competitive THC beverage market. In August 2023, DryAtlas published a comprehensive founder interview that detailed the brand's origin story and vision for bringing New Orleans spirit to cannabis beverages. The founders shared insights about navigating Louisiana's evolving regulatory landscape and their commitment to education about fast-acting beverage technology. Media coverage has emphasized Louie Louie's unique position as a bridge between traditional alcohol culture and the emerging cannabis beverage sector, particularly noting how the brand launched during Mardi Gras season with an impromptu tasting that perfectly captured the celebratory spirit of New Orleans.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in Louie Louie often also consider Crescent 9, Urban South's Driftee line, and Wynk for similar THC beverage options. These brands offer comparable sessionable, low-dose experiences with unique flavor profiles and formulations. Browse our full selection of THC seltzers to compare products side by side and find the perfect cannabis beverage for your lifestyle.

Frequently Asked Questions About Louie Louie

How much THC is in Louie Louie products?

Every Louie Louie seltzer contains a perfectly balanced ratio of 5mg THC and 5mg CBD per 12oz can. This 1:1 ratio is designed to provide a relaxed, social buzz that's approachable for newcomers while still satisfying for experienced consumers. The equal amounts of THC and CBD work together synergistically, with CBD helping to moderate THC's effects for a smoother, more controlled experience.

What do Louie Louie beverages taste like?

Louie Louie offers five distinct flavors inspired by New Orleans' culinary heritage. The award-winning Blackberry Lemon combines sweet berries with citrus, enhanced by raw agave nectar and a touch of anise. Satsuma features the uniquely local citrus fruit with unexpected notes of cinnamon and thyme. Ginger Cucumber provides a refreshing, spa-like experience, while Hibiscus Cherry offers a floral, fruity blend. The newest addition, Strawberry Spritz, delivers bright berry flavors perfect for warm weather enjoyment.

How long do effects take to kick in?

Thanks to advanced nano-emulsion technology, Louie Louie seltzers typically produce effects within 10-15 minutes of consumption. This fast-acting formulation breaks down cannabinoids into smaller, water-soluble molecules that absorb quickly, similar to the onset of alcohol. The brand recommends taking a few sips and waiting 15 minutes to gauge effects before consuming more, as individual responses can vary based on tolerance and metabolism.

How should I store Louie Louie seltzers?

Louie Louie recommends serving their seltzers cold or over ice for the best taste experience, though refrigeration isn't required until you're ready to enjoy them. Unopened cans maintain their quality for up to 9 months after the canning date, which is printed on the bottom of each can. Store them in a cool, dry place away from direct sunlight to preserve flavor and potency.

Are Louie Louie products legal to ship across state lines?

Yes, as hemp-derived Delta-9 THC products compliant with federal regulations, Louie Louie can legally ship to 30 states where hemp products are permitted. The brand currently ships to AL, AR, AZ, DE, FL, GA, IA, IL, IN, KY, LA, MN, MO, MS, NC, NJ, NE, NH, NM, NY, OH, OK, PA, RI, SC, SD, TN, TX, WI, and WV. All products maintain less than 0.3% Delta-9 THC on a dry weight basis as required by the 2018 Farm Bill.

Last Updated

Last Updated: September 15, 2025

Sources

• Louie Louie Official Website – 2025-09-15 – Louie Louie
• Louie Louie Blackberry Lemon Product Page – 2025-09-15 – Louie Louie
• Louie Louie Store Locator – 2025-09-15 – Louie Louie
• Louie Louie Testing Results – 2025-09-15 – Louie Louie
• Interview with the Founders of Louie Louie – 2023-08-30 – DryAtlas
• Louie Louie LinkedIn – n.d. – LinkedIn
• Louie Louie Instagram – n.d. – Instagram
• Louie Louie X (Twitter) – n.d. – X
• EWG Food Scores - Louie Louie Satsuma – n.d. – EWG