All About MXXN

MXXN (pronounced "moon") is revolutionizing the cocktail experience with cannabis-infused non-alcoholic spirits that serve as perfect 1:1 replacements for traditional gin, tequila, and bourbon. Founded by spirits industry veteran Darnell Smith, this Mill Valley-based brand brings together the sophisticated world of craft cocktails and the emerging cannabis beverage market. Each 750ml bottle contains 100mg of hemp-derived THC, delivering a smooth "glow" without the hangover that comes with alcohol. The brand's innovative use of nano-emulsion technology ensures a 15-30 minute onset time, mirroring the familiar timeline of alcoholic beverages. MXXN targets both cannabis enthusiasts and the growing sober-curious movement, offering a premium alternative that maintains cocktail culture while eliminating alcohol's negative effects. Available nationwide through their website and select California retailers, MXXN represents a new frontier in THC beverages that bridges traditional spirits expertise with cannabis innovation. As a hemp-derived delta-9 THC product, MXXN ships to most states under the 2018 Farm Bill, making it accessible to consumers seeking sophisticated alcohol alternatives.

Products Overview

MXXN's product line features three meticulously crafted cannabis-infused spirit alternatives, each designed to replicate the taste profiles and mixing capabilities of traditional spirits. Using Vertosa's advanced nano-emulsion technology, these products deliver consistent dosing with a predictable onset time that allows for sessionable cocktail experiences. All three expressions come in elegant 750ml bottles containing 100mg of full-spectrum THC, providing approximately 25 servings per bottle.

Each product in the MXXN lineup delivers 4mg of THC per 1oz serving, placing them in the standard dosage range that's perfect for social sessions and controlled experiences.

Other Products by MXXN

Beyond their flagship spirit alternatives, MXXN offers convenient sampling and mixing options for newcomers and enthusiasts alike. The brand's Cocktail Kit ($59.99) includes three 60ml bottles containing a total of 24mg THC, complete with recipes for making 12 different cocktails. They also provide a Variety Pack ($34.99) featuring three 2oz samples for those wanting to explore all three expressions before committing to a full bottle.

Background

MXXN emerged from founder Darnell Smith's unique perspective at the intersection of spirits innovation and cannabis culture. With over 15 years of experience at major spirits companies including Diageo, Pernod-Ricard, and Bacardi, Smith recognized an opportunity to bridge two worlds when nano-emulsion technology finally caught up with his vision. His personal journey began with creating homemade cannabis tinctures as an alternative to alcohol while maintaining the social aspects of drinking culture. A former Notre Dame football player (1993-1997), Smith initially turned to cannabis for pain management from athletic injuries. The company officially launched in September 2021, pioneering the cannabis-infused spirits category with a direct-to-consumer model in California. Operating under MOJO Ventures, Smith's innovation consultancy that has worked with P&G Ventures and PepsiCo, MXXN represents a thoughtful evolution of cocktail culture. The brand demonstrates a commitment to social equity, with a portion of proceeds supporting cannabis justice reform organizations working to address the disproportionate harm caused by prohibition.

Quick Facts About MXXN

Values

• Cocktail Culture Evolution: Maintaining the ritual and sophistication of craft cocktails while eliminating alcohol's negative effects
• Social Equity: Supporting cannabis justice reform with portion of proceeds donated to advocacy organizations
• Premium Quality: Partnership with leading nano-emulsion technology providers for consistent, predictable experiences
• Controlled Experience: Sessionable dosing that allows users to pace themselves like traditional spirits
• Accessibility: Creating approachable products for both cannabis enthusiasts and the canna-curious

Reviews

MXXN has garnered generally positive feedback from users and industry reviewers, with particular praise for its authentic spirit flavors when used in cocktails. The Jalisco Agave stands out as a crowd favorite, earning recognition for its "smooth texture and similarity to tequila" with authentic agave notes that work beautifully in margaritas and palomas. London Dry successfully captures gin's botanical essence, with one reviewer noting that "with a good tonic, everything comes into focus and balances out the bitter quinine with some lively evergreen notes." Kentucky Oak receives more mixed reviews, though it performs well in classic whiskey cocktails. Critics acknowledge that while the products may have a subtle "weedy aftertaste" when consumed neat, they shine when mixed as intended. The 15-30 minute onset time receives consistent praise for allowing sessionable consumption similar to alcohol.

• "Really smells the part of a tequila, with a sharp and peppery nose"
• "With a good tonic, everything comes into focus and balances out the bitter quinine with some lively evergreen notes"
• "Allow 15-30 minutes for the effects to kick in and enjoy the glow"
• "The cannabis-infused flavors may not be for everyone"

Promotions & Coupon Codes

No information available

Where to Buy MXXN

MXXN products are available for nationwide shipping directly through enjoymxxn.com, leveraging the federal legality of hemp-derived products under the 2018 Farm Bill. California consumers can also find MXXN at select dispensaries and retail locations throughout Northern and Southern California. Standard shipping takes 3-7 days, with adult signature required upon delivery. Looking for similar spirit-inspired THC beverages? Browse our curated selection of THC-infused spirits from verified retailers at buythcdrinks.com.

Quality & Testing

MXXN employs Vertosa's industry-leading nano-emulsion technology to ensure precise dosing and consistent effects across every bottle. This advanced emulsification process creates water-soluble cannabinoids that deliver improved bioavailability and predictable onset times compared to traditional edibles. The nano-emulsion allows for the 15-30 minute onset that mirrors alcohol's familiar timeline, making it suitable for social sessions. Each batch maintains consistent potency with 100mg THC per bottle, divided into manageable 4mg servings. Products are shelf-stable and don't require refrigeration, though the brand recommends not freezing them. All MXXN products are gluten-free and dairy-free, containing only trace amounts of coconut oil as an allergen consideration.

Important Safety Warning: THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

MXXN products feature carefully selected natural ingredients tailored to each spirit profile. London Dry contains purified water, glycerine, natural botanical essences and flavors, citric acid, sodium benzoate, potassium sorbate, xanthan gum, and cannabis extract. Jalisco Agave includes agave nectar and salt for authentic tequila notes, while Kentucky Oak incorporates sugar and caramel color for whiskey-like richness. All three expressions use preservatives to maintain shelf stability and xanthan gum for proper texture. The cannabis extract is full-spectrum, containing primarily THC with trace amounts of CBD. Each serving contains just 5 calories and 1 gram of sugar, making them significantly lighter than many cocktail mixers.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

MXXN focuses on experiential marketing through tastings and consumption lounge partnerships throughout California. The brand has expressed strong interest in the growing consumption lounge market as an ideal venue for product trials.

PR & Media

MXXN has attracted significant attention from both cannabis and beverage industry media since its 2021 launch. The brand has been featured in major publications including Cannabis Industry Journal, Beverage Industry, Whiskey Raiders, and Cannabis Business Executive. CEO Darnell Smith has become a prominent voice in the cannabis beverage space, participating in panels at events like Black CannaCon and being featured in industry spotlights including Green Market Report's Black History Month coverage. Review platforms like Drinkhacker and Malt Review have provided detailed tastings of the products, helping establish MXXN's credibility in the craft cocktail community. The brand's unique positioning as the first true 1:1 spirit replacement has generated interest from mainstream outlets exploring the intersection of cannabis and alcohol alternatives.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in MXXN often also consider Artet, Pamos, and Amass Afterdream for similar premium THC-infused spirit alternatives. Browse our full selection of THC spirits to compare products side by side.

Frequently Asked Questions About MXXN

How much THC is in MXXN products?

Each 750ml bottle of MXXN contains 100mg of THC total. A standard 1oz serving provides 4mg of THC, while a half-ounce microdose contains 2mg. This allows users to control their experience by adjusting serving sizes, similar to how you'd pour traditional spirits.

What do MXXN beverages taste like?

MXXN products are designed to closely mimic their alcoholic counterparts. London Dry offers botanical notes with juniper and citrus like a traditional gin. Jalisco Agave delivers sweet agave with oak and vanilla notes reminiscent of tequila. Kentucky Oak provides charred oak and caramel flavors similar to bourbon. Users note they work best in mixed drinks rather than consumed neat.

How long do effects take to kick in?

MXXN's nano-emulsion technology delivers effects within 15-30 minutes, designed to mirror the onset timeline of alcohol. This predictable timing allows for sessionable consumption where you can pace yourself throughout an evening, similar to traditional cocktail drinking.

Can I use MXXN in any cocktail recipe?

Yes, MXXN products are specifically formulated as 1:1 replacements for gin, tequila, and bourbon in any cocktail recipe. Simply substitute the same amount of MXXN for the alcohol called for in your favorite cocktails, from margaritas to old fashioneds to gin and tonics.

Does MXXN need to be refrigerated?

No, MXXN products are shelf-stable and don't require refrigeration. Store them at room temperature like traditional spirits. However, do not freeze MXXN as this can affect the emulsion and product consistency.

Last Updated

Last Updated: September 4, 2025

Sources

• MXXN Official Website – 2025-09-04
• Beverage Industry – 2021-10-04 – Beverage Industry Staff
• Drinkhacker Review – 2024-01-05 – Christopher Null
• Cannabis Industry Journal Interview – 2022-07-12 – Aaron Green
• Green Market Report – 2022-02-28 – Debra Borchardt
• Vertosa Q&A – n.d. – Austin Stevenson
• Malt Review – 2024-01-12
• Whiskey Raiders – 2021-10-19 – David Morrow
• HeraldNet Review – 2024-09-25
• Bainbridge Island Review – 2024-09-09