Reframe THC Drinks

All About Reframe

Reframe is revolutionizing the social drinking experience with premium, alcohol-free cannabis-infused spirits that deliver all the buzz without the baggage. Launched in October 2024 by beverage industry veterans Jake MacDowell, Justin Buchanan, and Dylan Roukous, this innovative brand offers sophisticated THC beverages designed for modern, mindful consumers who want to "Rethink Your Drink." Each 750mL bottle contains 125mg of hemp-derived Delta-9 THC from organic California cannabis, providing either 6mg or 10mg per standard 1.5oz pour depending on the flavor. With fast-acting effects that kick in within 15-20 minutes and 80% fewer calories than traditional spirits, Reframe positions itself as "The High Road to Happy Hour" – a wellness-focused alternative that lets you socialize, relax, and celebrate without hangovers, headaches, or next-day grogginess. As a federally compliant hemp-derived product, Reframe can ship to states where hemp products are legal, making premium cannabis experiences more accessible than ever.

Products Overview

Reframe's streamlined product lineup features THC-infused spirits in elegant 750mL bottles and convenient 2oz shots, all crafted with organic hemp-derived Delta-9 THC and natural fruit flavors. The flagship THC spirits come in three distinct profiles – Tropical at 6mg THC per pour for a lighter experience, and Mixed Berry or Citrus at 10mg for those seeking a stronger effect. Each bottle provides approximately 17-25 servings depending on your preferred pour size, making them perfect for sharing at gatherings or enjoying solo.

Product Name Product Category THC/CBD Content Dosage Price Flavors Packaging Format Calories/Sugar
Reframe Tropical Cannabis Spirit Spirit 6mg THC, 0mg CBD Standard $59.95 Pineapple, Mango, Passionfruit 750mL bottle 80% fewer calories than vodka
Reframe Mixed Berry Cannabis Spirit Spirit 10mg THC, 0mg CBD High $59.95 Strawberries, Blackberries, Raspberry 750mL bottle 80% fewer calories than vodka
Reframe Citrus Cannabis Spirit Spirit 10mg THC, 0mg CBD High $59.95 Lemon, Lime, Grapefruit Peel 750mL bottle 80% fewer calories than vodka
Reframe Cannabis Spirit Shots - Tropical Shot 5mg THC, 0mg CBD Standard No information available Pineapple, Mango, Coconut 2oz single-serve 80% fewer calories than vodka
Reframe Variety Pack Spirit Varies by flavor Standard to High $59.95 Multiple flavors Multiple 750mL bottles 80% fewer calories than vodka

Other Products by Reframe

Reframe currently focuses exclusively on their THC-infused spirit line. No other product categories such as gummies, vapes, or edibles have been introduced under the Reframe brand as of 2025.

Background

Reframe Beverage Inc. emerged from the vision of three beverage industry veterans who recognized a fundamental shift in how people approach socializing and drinking. Founded in October 2024 by Jake MacDowell, Justin Buchanan, and Dylan Roukous, the Charleston, SC-based company builds on the trio's previous success with Zest, a line of citrus vodkas featuring lower alcohol content (20% ABV) that resonated with younger generations seeking more balanced drinking experiences. Drawing on over a decade of collective industry experience, the founders identified growing demand for sophisticated alcohol-free alternatives that could deliver social enjoyment without wellness compromises. After months of development and testing, they launched Reframe as a premium cannabis-infused spirit designed to offer a subtle, refreshing buzz without the hangover. The brand's mission centers on reshaping drinking culture for modern, mindful consumers who want to enjoy social experiences without sacrificing their tomorrow for tonight's fun.

Quick Facts About Reframe

Founded: 2024
Headquarters: Charleston, SC
Product Types: THC Spirits, THC Shots
THC Range: 5mg - 10mg per serving
Price Range: $49.99 - $59.95 per bottle
Availability: Online and select retailers nationwide

Values

  • Health-Conscious Innovation: Offering 80% fewer calories than traditional spirits with no artificial flavors or dyes
  • Transparency: Publicly sharing Certificates of Analysis (COAs) for all batches to ensure consumer confidence
  • Premium Quality: Using only organic, hemp-derived cannabis from California for consistent, clean effects
  • Social Inclusivity: Creating alcohol-free options that allow everyone to participate in social drinking rituals
  • Mixology Innovation: Designing products that work seamlessly in cocktails with familiar spirit-style dosing

Reviews

Reframe has quickly earned a stellar reputation with over 1,000 verified 5-star reviews and a perfect 5.0 rating at Total Wine & More. Consumers consistently praise the brand's tropical flavors as "light and refreshing without being overly sweet," while highlighting the product's ability to deliver social enjoyment without negative consequences. The standard dose options receive particular acclaim for providing "just enough buzz to relax without any next-day regrets." Professional reviews have been equally enthusiastic, with one concert-goer describing the experience as delivering "smooth effects that lasted several hours with no edginess or hangover." Users frequently describe Reframe as a "game-changer" for alcohol alternatives, appreciating both the sophisticated packaging and the versatility for mixing into cocktails.

  • "The buzz is just enough to relax without any next-day regrets. I've already stocked up for my next party"
  • "Reframe tastes fantastic—light and tropical without being overly sweet. Perfect for beach days or hanging out with friends"
  • "It's the perfect alternative when I want to socialize without the hangover. The flavors are refreshing"
  • "Love the retro vibe of Reframe's branding! The bottle is gorgeous, and the drink is so tasty"

Promotions & Coupon Codes

Reframe offers subscription discounts of 15% off ($50.96) for monthly delivery or 20% off ($47.96) for bi-weekly delivery. Limited-time free shipping promotions are frequently available on all orders through their website.

Where to Buy Reframe

Reframe products are available for purchase directly from drinkreframe.com with free shipping promotions, as well as through major retailers including Total Wine & More (select locations like Allen, TX), Ethereal Gold Dispensary (nationwide discreet shipping), Herban Flow (nationwide delivery), Nothing But Hemp, Liquor Depot, and Coastal Hemp Company. The brand has achieved regional distribution and continues expanding its retail footprint across states where hemp-derived products are legal. Looking for similar THC spirits? Browse our curated selection of cannabis-infused beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Reframe prioritizes transparency and consumer safety by publicly sharing Certificates of Analysis (COAs) for all product batches on their website. Each batch undergoes comprehensive testing to ensure it's free of heavy metals, pesticides, and microbes, meeting the highest industry standards for purity and potency. The brand exclusively uses organic, hemp-derived cannabis sourced from California, processed with Full Spectrum Hemp Extract to maintain beneficial cannabinoids while delivering consistent effects. All products are crafted without artificial flavors or dyes, using only natural ingredients to achieve their distinctive tropical, berry, and citrus profiles. The company's commitment to quality extends from sourcing through production, with beverage industry veterans overseeing every step of the process. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Reframe products contain a carefully curated blend of natural ingredients designed for both flavor and function. The base formulation includes water, cane sugar for natural sweetness, and natural flavors that create the distinct tropical, berry, or citrus profiles. Citric acid provides a refreshing tartness, while Full Spectrum Hemp Extract delivers the THC content along with other beneficial cannabinoids. Gum arabic and ester gum serve as emulsifiers to ensure proper mixing and consistency, while sodium benzoate acts as a preservative to maintain freshness. The brand emphasizes using organic fruit flavors with no artificial colors or dyes, aligning with their health-conscious positioning.

Product Key Ingredients
All Reframe Spirits Water, Cane Sugar, Natural Flavors, Citric Acid, Full Spectrum Hemp Extract, Gum Arabic, Ester Gum, Sodium Benzoate

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Reframe launched with significant industry attention in October 2024, featured prominently in BevNET's coverage of innovative cannabis beverages entering the market. The brand's debut press release emphasized their mission to provide refined alternatives to traditional alcohol for health-conscious consumers. Full Pour magazine highlighted Reframe as "the new kid on the infused-spirit block" in their January 2025 feature on cannabis beverages elevating the bar cart experience. Beverage Wholesaler covered the launch in November 2024, noting co-founder Dylan Roukous's vision for meeting consumer demand for social experiences without alcohol's downsides. The brand has garnered coverage across cannabis and beverage trade publications, with Toker's Guide publishing an extensive experiential review praising the tropical flavor and smooth effects. Media coverage consistently highlights the founders' beverage industry pedigree and their strategic pivot from lower-alcohol products to cannabis-infused alternatives.

Social Media

Platform Handle Followers
Instagram @drinkreframe
TikTok @drinkreframe
Facebook Reframe

Company Details

Detail Information
Website https://drinkreframe.com
Founded 2024
Headquarters Charleston, SC
Founders Jake MacDowell, Justin Buchanan, Dylan Roukous
Email support@drinkreframe.com
Distribution Contact dylan@drinkreframe.com

Related THC Beverage Brands

Consumers interested in Reframe often also consider Nowadays, Pamos, and Cycling Frog for similar THC-infused spirit alternatives. These brands offer complementary approaches to cannabis beverages designed for mixing and social consumption. Browse our full selection of THC spirits to compare products side by side.

Frequently Asked Questions About Reframe

How much THC is in Reframe products?

Reframe offers different potency levels across their product line. The Tropical flavor contains 6mg THC per standard 1.5oz pour, while the Mixed Berry and Citrus varieties deliver 10mg THC per 1.5oz serving. Each 750mL bottle contains 125mg total THC, providing approximately 17-25 servings depending on your preferred pour size. The convenient 2oz shots contain 5mg THC for a perfectly measured single serving.

What do Reframe beverages taste like?

Reframe spirits feature natural fruit flavors that are light and refreshing without being overly sweet. The Tropical variety blends pineapple, mango, and passionfruit for a sun-soaked island vibe. Mixed Berry combines strawberries, blackberries, and raspberry for a bright, slightly tart profile. The Citrus option features zesty lemon, lime, and grapefruit peel for a clean, crisp finish. Users consistently praise the flavors as sophisticated and mixable.

How long do effects take to kick in?

Reframe's fast-acting formula typically begins working within 15-20 minutes of consumption, much quicker than traditional edibles. The effects build gradually and taper off smoothly over several hours. Users report a mellow, uplifting experience that's perfect for socializing without the edginess or sudden drop-off associated with alcohol.

Can I mix Reframe into cocktails?

Yes! Reframe is specifically designed to be served like a traditional spirit. You can enjoy it straight, over ice, or mixed into your favorite cocktail recipes. The brand provides cocktail recipes on their website, including cannabis-infused versions of mojitos, margaritas, and spritzes. The familiar 1.5oz serving size makes it easy to substitute Reframe for alcohol in any recipe.

Is Reframe legal and will it show up on a drug test?

Reframe is federally legal under the 2018 Farm Bill as it contains hemp-derived Delta-9 THC with less than 0.3% Delta-9 THC on a dry weight basis. However, state laws vary, so check your local regulations. Important note: hemp-derived Delta-9 will show up as THC on drug tests, so Reframe is not recommended for anyone subject to drug testing.

Last Updated

Last Updated: September 11, 2025

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