All About Subculture Delta Beverages

Subculture Delta Beverages Inc. revolutionizes the THC beverage market as the world's first shelf-stable THC-infused cold brew coffee company. Launched in May 2024 as a joint venture between Subculture Coffee and Diesel Beverages, this innovative brand combines decades of coffee expertise with cutting-edge cannabis technology. Winner of the prestigious 2023 High Spirits Awards Platinum Medal for 'Best Cannabis Coffee,' Subculture crafts premium cold brew beverages infused with 5mg or 10mg of federally compliant hemp-derived Delta-9 THC sourced from their organic Colorado farm. Their patented Hydrophobic Molecule Delivery system ensures fast onset within approximately 15 minutes and sustained effects for up to 2 hours. With only two ingredients—coffee and cannabis—and zero additives or preservatives, Subculture delivers what they call "a next-gen cold brew that fuels energy, elevates euphoria, and sparks creativity." As part of the Subculture Restaurant Group founded in 1987 by South Florida entrepreneur Rodney Mayo, the brand leverages 17+ locations across South Florida while shipping their shelf-stable products nationwide to states where hemp-derived products are legal.

Products Overview

Subculture offers two innovative THC-infused cold brew coffee products designed for the modern cannabis consumer seeking functional benefits. Both variants feature premium specialty-grade, fair-trade Ethiopian Arabica beans expertly roasted in-house and combined with hemp-derived Delta-9 THC for a unique elevated coffee experience. These functional THC beverages are shelf-stable, require no refrigeration until opened, and deliver effects within approximately 15 minutes that last around 2 hours.

Other Products by Subculture Delta Beverages

Subculture Delta Beverages currently focuses exclusively on their innovative THC-infused cold brew coffee line. No other product categories such as gummies, vapes, or edibles have been introduced under the Subculture Delta Beverages brand as of 2025. The company maintains its specialization in being the world's first shelf-stable THC-infused cold brew coffee producer.

Background

Subculture Delta Beverages emerged from a strategic collaboration between two established entities with deep roots in their respective industries. Subculture Coffee, part of the Subculture Restaurant Group founded in 1987 by South Florida entrepreneur Rodney Mayo, brings decades of coffee expertise from operating five coffee shops and over 17 diverse establishments across South Florida, stretching from Jupiter to South Beach Miami. The group includes notable venues like Respectables, Lost Weekends, Chamelot, Dadas, Howleys, Kapows, and Sasafras. On the cannabis side, Diesel Beverages, a Colorado-based company specializing in cannabis-infused drinks, contributes nearly a decade of experience in growing and breeding cannabis with a focus on terpene profiles and taste. Diesel Hemp, the parent of Diesel Beverages, operates an organic cannabis farm in Colorado where they cultivate the hemp used in Subculture's products. In May 2024, this joint venture officially launched the world's first shelf-stable THC-infused cold brew coffee, combining Subculture's mastery of coffee roasting and brewing with Diesel's cannabis innovation expertise. Co-founder Rodney Mayo described the products as offering "a mood-elevating twist to your daily pick-me-up," positioning the brand at the intersection of coffee culture and the rapidly expanding cannabis beverage market.

Quick Facts About Subculture Delta Beverages

Values

• Quality Craftsmanship: Specialty-grade, fair-trade Ethiopian Arabica beans roasted in-house daily for exceptional flavor profiles
• Sustainability: Commitment to ethical sourcing, fair wages, and sustainable farming practices throughout the supply chain
• Innovation: Patented Hydrophobic Molecule Delivery system ensuring fast onset (~15 minutes) and consistent effects
• Purity: Only two ingredients (coffee and cannabis) with zero additives, preservatives, or artificial ingredients
• Functional Wellness: Combining the energizing effects of caffeine with the calming, euphoric benefits of THC for a balanced experience

Reviews

Subculture's THC-infused cold brew products have earned exceptional customer satisfaction with a perfect 5.0 out of 5 stars rating based on verified reviews. Consumers consistently praise the smooth, bold flavor profile that showcases the quality of the Ethiopian Arabica beans, with one reviewer calling it "the best coffee THC drink out there" and noting they enjoy the coffee itself even without the THC component. The unique combination of caffeine and THC receives particular acclaim, with customers reporting a "non-jittery uplifting head change" that balances energy and relaxation perfectly. Many appreciate the fast onset time, with effects typically felt within 15 minutes, leading to an experience described as "energized, focused and ready to take on the day." The Oat Milk Latte variant stands out for its creamy texture and smooth taste, while both products are praised for delivering what customers call "an experience" that elevates their morning routine. For those seeking standard dose or higher potency options, Subculture offers reliable, consistent effects that appeal to both coffee enthusiasts and cannabis consumers.

• "Really the best coffee THC drink out there. It is UNBELIEVABLE. I like the coffee drink just for what it is, adding the THC is just the icing on the cake."
• "The caffeine mixed with 10mg of THC gets my head right in the morning. They balance each other out for a non jittery uplifting head change."
• "Out of all the cannabis infused beverages I've had, this one trumps them all! The flavor is like nothing I've had in a coffee before."
• "It took roughly about 15 min for me to feel any effect but it didn't put me to sleep. I felt energized, focused and ready to take on the day."

Promotions & Coupon Codes

Subculture offers a generous 20% discount on all products through their subscription service, allowing customers to have products automatically delivered on their preferred schedule with no obligation and the ability to modify or cancel anytime. Subscription pricing reduces the 4-pack Oat Milk Latte to $25.60 from the regular $32.00-$36.00, bringing per-can pricing down to as low as $5.33 for 24-pack subscribers. The brand also provides free shipping on all 12-pack orders. Additionally, Subculture advertises a special trial offer for their 5mg Black Cold Brew where customers can try the product for free and just pay shipping costs.

Where to Buy Subculture Delta Beverages

Subculture THC-infused cold brew coffees are available for purchase online at drinksubculture.com with nationwide shipping to all states where hemp-derived products are legal. For customers in South Florida, products can be purchased at any of the five Subculture Coffee locations stretching from Jupiter to South Beach Miami. The brand's federally compliant products contain hemp-derived Delta-9 THC from their organic Colorado farm, maintaining less than 0.3% Delta-9 THC by dry weight in accordance with the 2018 Farm Bill. Online shoppers can choose from multiple pack sizes including 4-pack, 8-pack, 12-pack with free shipping, and 24-pack options. The shelf-stable nature of these products eliminates refrigeration requirements during shipping, ensuring product quality upon delivery. Looking for similar functional THC beverages? Browse our curated selection of energy-boosting cannabis drinks from verified retailers at buythcdrinks.com.

Quality & Testing

Subculture Delta Beverages maintains high quality standards through their seed-to-shelf approach, sourcing hemp-derived Delta-9 THC from their own organically grown cannabis farm in Colorado. While specific Certificates of Analysis are not publicly available on their website, the brand emphasizes that their products are lab-tested and encourages consumers to always check for third-party lab results when purchasing THC beverages. Their commitment to quality has been recognized by the industry, earning the prestigious 2023 High Spirits Awards Platinum Medal for 'Best Cannabis Coffee' even before their official market launch. The products are manufactured following established quality standards developed through extensive research and product testing by both Subculture Coffee's decades of roasting expertise and Diesel Beverages' nearly 10 years of cannabis cultivation experience. The patented Hydrophobic Molecule Delivery system ensures consistent potency and effects across every batch. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Subculture takes a minimalist, purist approach to their THC-infused cold brew formulations, using only the essential ingredients needed to deliver both exceptional coffee flavor and consistent cannabis effects. The Black Cold Brew variant contains just two ingredients: coffee and hemp-derived Delta-9 THC, while the Oat Milk Latte adds creamy oat milk as a third component. The coffee foundation consists of specialty-grade, fair-trade Ethiopian Arabica beans that are high-grown at elevation for denser, richer flavor profiles with nuanced acidity. These beans are meticulously selected to be free from defects and are expertly roasted in-house daily to unlock optimal flavors, aromas, and complexity. The cannabis component features naturally derived Delta-9 THC from hemp grown on their organic farm in Colorado. As the brand proudly states, "Just as important as what's in the can, is what is NOT in the can," emphasizing their commitment to avoiding unnecessary additives, preservatives, artificial flavors, or sweeteners that could compromise the pure coffee and cannabis experience.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

No recent consumer events reported.

PR & Media

Subculture Delta Beverages generated significant industry buzz with their May 2024 launch announcement of the world's first shelf-stable THC-infused cold brew coffee. The groundbreaking product garnered coverage from major publications including PRNewswire, Yahoo Finance, Beverage Industry Magazine, Cannabis Products World, and numerous regional news outlets. Prior to their market debut, the brand earned the prestigious 2023 High Spirits Awards Platinum Medal for 'Best Cannabis Coffee,' establishing credibility in the competitive cannabis beverage space. Media coverage has consistently highlighted the brand's innovative patented Hydrophobic Molecule Delivery system, their unique position at the intersection of coffee culture and cannabis beverages, and their potential impact on the rapidly growing market projected to expand from $5.83 billion in 2023 to $198.66 billion by 2032. The brand has been featured by prominent media outlets including the Boston Herald, Wall Street Journal, Food & Wine, Wine Enthusiast, and Liquor.com, demonstrating appeal across both traditional beverage industry publications and mainstream consumer media. Co-founder Rodney Mayo's quote about combining "decades-long mastery of coffee with the latest in cannabis innovation" has been widely cited, positioning Subculture as a leader in the functional beverage revolution.

Social Media

Company Details

Related THC Beverage Brands

Consumers interested in Subculture Delta Beverages often explore other innovative THC-infused functional beverages like Cann, Cycling Frog, and Wunder. These brands similarly focus on combining cannabis with functional ingredients for enhanced experiences beyond traditional THC drinks. Browse our full selection of functional THC beverages to compare energy-boosting and mood-enhancing cannabis drinks side by side.

Frequently Asked Questions About Subculture Delta Beverages

How much THC is in Subculture's cold brew products?

Subculture offers two potency options to suit different tolerance levels and desired effects. Their Black Cold Brew contains 5mg of hemp-derived Delta-9 THC per can, providing a standard dose perfect for functional daytime use. The Oat Milk Latte delivers 10mg of THC per can for those seeking a stronger effect. Both products use the same patented Hydrophobic Molecule Delivery system for consistent, reliable dosing every time.

What makes Subculture's cold brew different from regular coffee?

Unlike traditional coffee that can cause jitters and crashes, Subculture's THC-infused cold brew combines premium Ethiopian Arabica coffee with hemp-derived Delta-9 THC to create what customers describe as a "non-jittery uplifting head change." The THC helps smooth out caffeine's stimulating effects while adding a layer of calm focus and euphoria. Additionally, their patented delivery system ensures effects begin within approximately 15 minutes and last around 2 hours, providing a controlled, predictable experience.

How long does it take to feel the effects?

Thanks to Subculture's patented Hydrophobic Molecule Delivery system, effects typically begin within 15 minutes of consumption—significantly faster than traditional edibles. The combination of liquid format and advanced delivery technology allows for rapid absorption, with effects lasting approximately 2 hours. Many customers report feeling "energized, focused and ready to take on the day" shortly after finishing their beverage.

Are Subculture's products legal nationwide?

Yes, Subculture's products are federally legal under the 2018 Farm Bill because they contain hemp-derived Delta-9 THC sourced from their organic farm in Colorado. The products maintain less than 0.3% Delta-9 THC by dry weight, making them compliant with federal regulations. However, some states have specific restrictions on hemp-derived products, so customers should verify their local laws before ordering.

What do Subculture's cold brews taste like?

Customers consistently praise the "smooth, bold, and simply delicious" flavor profile of Subculture's cold brews. The Black Cold Brew showcases the rich, complex notes of their specialty-grade Ethiopian Arabica beans with no added flavors or sweeteners—just pure coffee and cannabis. The Oat Milk Latte adds a creamy, subtly sweet dimension that customers describe as having exceptional "creaminess and smoothness" unlike any other cannabis beverage they've tried.

Last Updated

Last Updated: September 11, 2025

Sources

• Subculture Website – 2025-09-11 – Subculture Delta Beverages
• Subculture Product Page - Oat Milk Latte – 2025-09-11 – Subculture Delta Beverages
• Subculture Collections – 2025-09-11 – Subculture Delta Beverages
• Subculture About Page – 2025-09-11 – Subculture Delta Beverages
• Subculture Coffee Website – 2025-09-11 – Subculture Coffee
• PRNewswire Press Release – 2024-05-15 – PRNewswire
• Yahoo Finance – 2024-05-15 – Yahoo
• Beverage Industry Magazine – 2024-06-25 – Beverage Industry
• Cannabis Products World – 2024-05-15 – Cannabis Products World