

1906 THC Drinks
About 1906
1906 is a pioneering cannabis wellness company founded in 2016, originally focused on fast-acting edible "drops" with targeted effects like focus, relaxation, and energy. The brand recently entered the THC beverage space in February 2025 with Off Duty, a revolutionary flavorless cannabis shot that transforms any drink into a THC beverage. Named after the year cannabis was last widely accepted as medicine before prohibition, 1906 combines pharmaceutical-grade technology with plant medicine to create precise, fast-acting experiences that take effect in 20 minutes or less.
The company ships hemp-derived Delta-9 THC products to 40+ states, positioning itself as a leader in functional microdose cannabis for health-conscious consumers seeking alternatives to alcohol and pharmaceuticals. Unlike traditional pre-packaged THC drinks, 1906's Off Duty represents a unique approach to cannabis beverages through its innovative additive format that can transform any beverage into an infused drink.
Products Overview
1906's beverage offering consists primarily of Off Duty, a groundbreaking THC-infused beverage additive that launched in February 2025. Unlike traditional pre-packaged THC drinks, Off Duty is a portable, unflavored cannabis shot that can be added to any beverage of choice. This limited edition product represents the company's expansion from their core edibles business into the rapidly growing THC beverage market.
Product Name | Product Category | THC/CBD Content | Dosage | Price | Flavors | Packaging Format | Calories/Sugar |
---|---|---|---|---|---|---|---|
Off Duty | Beverage Additive | 5mg THC, 5mg CBD | Standard | $45 for 10 packets ($4.50 per packet) | Unflavored | 3ml liquid packet, 10 packets per box | Zero sugar, zero calories |
Other Products by 1906
While 1906 is primarily known for their THC beverage additive Off Duty, the company's core business centers around fast-acting cannabis "drops" - pharma-grade pills/tablets with targeted effects. Their product lineup includes GO (energy), GENIUS (focus), BLISS (mood enhancement), LOVE (aphrodisiac), CHILL (relaxation), SLEEP (sleep aid), BOOST (plain THC microdose), and PAIN AM/PM (pain relief gummies).
These drops combine THC, CBD, and medicinal plants to deliver specific effects in 20 minutes or less, representing the company's foundational expertise in functional cannabis products. This profile focuses specifically on 1906's THC beverage products, though their comprehensive wellness approach extends across multiple cannabis categories.
Background
1906 was founded in 2016 by Peter Barsoom, a former Wall Street finance executive who left his 20-year career to pursue cannabis entrepreneurship at the suggestion of his wife. The company name references 1906, the year the Wiley Act was passed, effectively beginning cannabis prohibition - symbolizing their mission to restore cannabis to its pre-prohibition status as accepted medicine. Barsoom moved from New York to Colorado in 2015 to build the company, spending over two years in research and development before launching their first products.
The company is legally known as Nuka Enterprises, LLC and represents a transition from recreational cannabis to functional, medicinal applications targeting high-functioning adults seeking alternatives to alcohol and pharmaceuticals. Their expansion into beverage additives with Off Duty demonstrates their commitment to making cannabis more accessible and integrable into daily wellness routines.
Quick Facts About 1906
Founded: | 2016 |
Headquarters: | Stamford, Connecticut |
Product Types: | Beverage Additive, Edible Drops, Gummies |
THC Range: | 2-5mg per serving |
Price Range: | $4.50 per serving (Off Duty) |
Availability: | 40+ states via online shipping |
Values
- Fast-Acting Innovation: Pioneering pharmaceutical-grade technology applied to plant medicine for effects in 20 minutes or less
- Functional Wellness: Creating targeted cannabis experiences for specific needs like focus, sleep, pain relief, and relaxation rather than general intoxication
- Accessibility & Education: Making cannabis a trusted, normal part of daily wellness with products that are easy to understand and integrate into life
- Quality & Purity: Vegan, sugar-free, calorie-free, dairy-free, gluten-free, and allergen-free formulations with rigorous testing standards
- Social Equity: Addressing the negative impacts of the War on Drugs and supporting formerly incarcerated individuals entering the cannabis industry
Reviews
1906 products receive generally positive reviews for their fast onset time, precise dosing, and functional effects, though experiences vary by individual tolerance. Users consistently praise the 20-minute activation time compared to traditional edibles that can take 1-2 hours. The Off Duty beverage additive specifically receives positive feedback for its versatility and discreet packaging, though some users note a slight hemp taste when mixed with plain beverages.
Reviewers appreciate the microdose approach and the ability to combine different products for customized effects. Some experienced cannabis users find the standard doses underwhelming and report needing 3-4 drops to achieve desired effects, suggesting higher tolerance users may need multiple servings.
- "Works great for both my wife and I…it's the right amount of everything…it's why we get a monthly order! Love 1906's products!"
- "These are amazing products that work as promised! I have tried every product 1906 has available and they all do what they're intended to do"
- "The off duty is great. This gives me and my husband motivation. This stuff is good- I was using in the evening to relax but then me and my both just started doing more chores outside and getting stuff done"
- "However, I can still detect it a little, especially when I mix it into plain water, so I don't think it can be called 100% unflavored"
- "I've taken between 3-4 to achieve the same effects as my initial introduction to them"
1906 vs Competitors
Brand | THC Range | Price Point | Product Variety | Availability |
---|---|---|---|---|
1906 | 5mg THC per serving | Premium ($4.50 per serving) | Beverage additive + edible drops | 40+ states online |
Cann | 2-5mg THC | Mid-range ($4-6 per can) | Pre-mixed seltzers and tonics | Multiple states, retail + online |
Lagunitas Hi-Fi | 5-10mg THC | Mid-range ($5-7 per can) | Cannabis-infused sparkling waters | California dispensaries |
Keef | 10-100mg THC | Budget-friendly ($3-8) | Sodas, energy drinks, mocktails | Multiple legal states |
Peers selected by category and dose band.
Promotions & Coupon Codes
1906 offers several promotional programs including a welcome discount (WELCOME10 for 10% off first orders), subscription services with 10% off every order plus free shipping, and seasonal sales like Labor Day promotions (2 tins for $75 or 3 tins for $100). They provide a 30-day money-back guarantee on first orders (excluding shipping) and offer free bonus gifts with subscription deliveries.
Active Codes: WELCOME10 for 10% off first order
Where to Buy 1906
1906 products are available for direct-to-consumer purchase through their website (1906.shop) and ship to 40+ states where hemp-derived Delta-9 THC is legal. The company uses hemp-derived Delta-9 THC to maintain federal legality for online sales and shipping via US Postal Service. They also have retail presence in dispensaries across Colorado, Illinois, Massachusetts, Michigan, New York, New Jersey, and Pennsylvania.
Products are also available through third-party retailers like Gossamer. Looking for similar THC beverage additives? Browse our curated selection of innovative cannabis beverages from verified retailers at buythcdrinks.com.
Quality & Testing
1906 operates as a regulated cannabis company with quality control standards including third-party lab testing and certificates of analysis. The company sources CBD from high-quality farms in Colorado, inspects farms personally, and requires certificates of analysis to prove CBD content. They test all products internally before any hit retail shelves.
As a hemp-derived product company, they must comply with federal regulations requiring hemp-derived Delta-9 THC products to contain less than 0.3% Delta-9 THC by dry weight. Their formulations are pharmaceutical-grade and designed for consistency and reliability in dosing and effects.
THC beverages may cause intoxication; do not drive or operate machinery.
Ingredients
1906 focuses on combining cannabis with other plant medicines and pharmaceutical-grade ingredients to enhance effects through the entourage effect. Their formulations are vegan, sugar-free, calorie-free, dairy-free, gluten-free, and allergen-free. The Off Duty beverage additive contains organic glycerin, gum arabic, hemp-derived emulsion with MCT oil, natural flavors, citric acid, and various preservatives.
Their drops combine THC and CBD with medicinal plants sourced globally, such as Kanna (for mood), L-theanine (for calm focus), caffeine and theobromine (for energy), magnolia bark (for anxiety), and rhodiola (for focus). This approach maximizes therapeutic benefits while maintaining precise, predictable effects.
Recalls or Safety Issues
No recalls or regulatory actions reported as of 2025.
Events
Limited information found about recent consumer events, tastings, or pop-ups. The company appears to focus primarily on direct-to-consumer and retail sales rather than event marketing, though they do participate in industry discussions and podcasts for brand awareness.
PR & Media
1906 has received significant press coverage for their Off Duty product launch in February 2025, with coverage in BevNET, Prepared Foods, TrendHunter, and VICE. The company has been featured in various cannabis industry publications and podcasts, including interviews with CEO Peter Barsoom discussing the company's mission and product innovation.
Previous coverage has highlighted their position as a leader in microdose cannabis and their pharmaceutical-grade approach to edibles. The brand has also been recognized in market reports as the #1 wellness brand in Illinois dispensaries, demonstrating their growing market presence and consumer acceptance.
- BevNET coverage of Off Duty launch and market positioning
- VICE review praising the innovative beverage additive concept
- Industry recognition as leading microdose cannabis brand
- CEO interviews highlighting mission to end cannabis prohibition
Social Media
Platform | Handle | Followers |
---|---|---|
@1906newhighs | 45k | |
X | @1906NewHighs | 1.4k |
TikTok | @1906newhighsofficial | No information available |
1906-new-highs | 9.9k |
Company Details
Detail | Information |
---|---|
Website | https://1906.shop |
Founded | 2016 |
Headquarters | Stamford, Connecticut |
Founder | Peter Barsoom |
Legal Entity | Nuka Enterprises, LLC |
Phone | 720-772-1906 |
info@1906newhighs.com |
Related THC Beverage Brands
For consumers interested in 1906's innovative approach to cannabis beverages, similar brands to explore include Cann Social Tonics for their microdose seltzers, Lagunitas Hi-Fi for cannabis-infused sparkling waters, and Keef for a broader range of THC beverage options. Each offers different approaches to cannabis-infused beverages, from traditional pre-mixed drinks to 1906's unique additive format.
Frequently Asked Questions About 1906
How much THC is in 1906 Off Duty products?
Each Off Duty packet contains 5mg THC and 5mg CBD in a balanced 1:1 ratio. This falls into the standard microdose range, suitable for both beginners and experienced users seeking functional effects without overwhelming intoxication.
What do 1906 beverages taste like?
Off Duty is designed to be unflavored and blend seamlessly into any beverage without altering taste. Most users report minimal to no flavor detection, though some notice a slight hemp taste when mixed with plain water or simple beverages like seltzer.
How long do effects take to kick in?
1906 products are designed for fast onset, typically taking effect within 20 minutes or less. This is significantly faster than traditional edibles which can take 1-2 hours, making them ideal for social situations and precise timing of effects.
Can Off Duty be mixed with hot beverages?
Yes, Off Duty works well with both hot and cold beverages including coffee, tea, matcha, and other hot drinks. The formulation is designed to maintain stability and effectiveness across various beverage types and temperatures.
Are 1906 products suitable for beginners?
Yes, the 5mg THC dose in Off Duty represents a standard microdose that's appropriate for beginners. New users should start with one packet and wait at least 20 minutes to assess effects before considering additional servings.
Last Updated
Last Updated: August 26, 2025
Sources
- PR Web — 2025-02-18 — 1906 Off Duty Launch Announcement
- VICE — 2025-08-19 — 1906 Off Duty Cannabis Shots Review
- BevNET — 2025-02-19 — Industry Coverage of Off Duty Launch
- TrendHunter — 2025-02-22 — Fast-Acting Social Cannabis Shots Analysis
- Heady NJ — 2025-04-10 — CEO Peter Barsoom Interview
- Heritage Club — 2025-04-24 — Product Guide and Reviews
- Y Scouts — 2025-03-05 — Executive Interview Series
- Leaf Haus — 2025-02-12 — Product Review and Analysis
- SME Strategy — 2024-09-02 — Founder Story and Company History
- Crunchbase — n.d. — Company Profile and Funding Information
- 1906 Official Website — n.d. — Product Information and Company Details
- Gossamer — n.d. — Retailer Product Listing and Specifications
- Proper Cannabis — n.d. — Founder Interview on Product Quality
- Instagram Profile — n.d. — Social Media Presence
- LinkedIn Company Page — n.d. — Professional Network and Updates