Countdown THC Drinks

About Countdown

COUNTDOWN is a THC-infused energy drink brand owned by Wherehouse Beverage Co., combining 10mg hemp-derived THC with 100mg caffeine to create a unique energizing and euphoric beverage experience. The brand operates in both retail (hemp-derived) and dispensary (marijuana-derived) markets, with the retail version launched in April 2024 featuring three award-winning flavors. COUNTDOWN aims to elevate gaming sessions, social activities, and outdoor sports with a smooth, social, and uplifting buzz that kicks in within 10-15 minutes. The brand differentiates itself through precision dosing technology, in-house manufacturing, and a balanced combination of stimulating caffeine with relaxing THC effects. These hemp-derived products ship to 33 states online, while higher-dose marijuana-derived versions are available through licensed dispensaries. For those exploring THC beverages, COUNTDOWN offers a distinctive entry point into cannabis-infused energy drinks.

Products Overview

COUNTDOWN offers two distinct product lines: COUNTDOWN Energy for retail markets and COUNTDOWN Original for dispensary sales. The Energy line combines THC with caffeine for an energizing experience, while dispensary versions provide higher THC doses without caffeine for more potent effects. All retail products feature the same 10mg THC and 100mg caffeine formula across three award-winning flavors.

Other Products by COUNTDOWN

COUNTDOWN is exclusively a beverage brand focused on THC-infused energy drinks. Unlike many cannabis companies that offer diverse product portfolios, COUNTDOWN maintains a laser focus on perfecting their beverage formulations and delivering consistent experiences through their drink offerings.

This profile focuses specifically on COUNTDOWN's THC beverage products. The brand does not produce gummies, vapes, edibles, or other cannabis product categories.

Background

COUNTDOWN is produced by Wherehouse Beverage Co., founded in 2020 as a next-generation beverage company focused on creating functional THC beverages. The company was co-founded by CEO Angus Rittenburg, a former Tesla battery design engineer with a mechanical engineering background. COUNTDOWN originally launched in dispensaries in 2022 as a high-potency answer to the company's low-dose WYNK seltzer brand. The retail COUNTDOWN Energy line launched in April 2024, marking the brand's entry into traditional adult beverage retail channels. Wherehouse operates through innovative mobile dosing technology and owns a 230,000 square foot manufacturing facility called Best Bev in Waverly, New York, capable of producing 1,800 cans per minute.

Quick Facts About COUNTDOWN

Values

• Precision Dosing: Technology ensures consistent effects with every single can
• Manufacturing Excellence: In-house quality control with microbial analysis and potency testing
• Innovation Leadership: Pioneering THC beverage formulation and mobile dosing technology
• Industry Responsibility: Committed to creating a trustworthy infused beverages industry

Reviews

COUNTDOWN Energy has received positive feedback from users who appreciate its balanced effects combining euphoria with productivity. Customers report that the 10mg dose provides an ideal amount for daytime use without being overwhelming. The flavor profiles are well-regarded, with users noting the pleasant taste and quick onset of effects. Many customers have replaced traditional evening beverages with COUNTDOWN, citing the lack of next-morning hangover as a key benefit. All three Energy flavors received bronze medals at the 2024 L.A. High Spirits Awards, validating the product's quality and appeal.

• "Good tasting drink and I loved the effects from it. Perfect mg amount for early in the day"
• "Been replacing the typical beer at night ever since!"
• "Loved the flavor profile and the dosage took effect quickly"

COUNTDOWN vs Competitors

Peers selected by category and dose band.

Promotions & Coupon Codes

COUNTDOWN offers the promotional code 'STARTER' for first-time customers to 'embark on a taste adventure with COUNTDOWN Energy.' The brand sells a 12-can Energy Launch Pack featuring one 4-pack of each flavor. Free shipping is available on orders over $70.

Where to Buy COUNTDOWN

COUNTDOWN Energy is available for direct purchase through their website at countdowndrink.com, shipping to 33 states including Arizona, California, Florida, Illinois, Massachusetts, New York, Ohio, Texas, and others. Retail partners include Total Wine & More locations and select liquor stores in Ohio, Massachusetts, Minnesota, and New Jersey. Higher-dose original COUNTDOWN products are available through licensed cannabis dispensaries nationwide.

Looking for similar THC energy drinks? Browse our curated selection of energizing THC beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Wherehouse Beverage Co. maintains above-average quality control measures including microbial analysis, sensory evaluation, and potency testing using HPLC machines. All products are manufactured in-house at the Best Bev facility with full oversight of quality assurance and consistency. Products are described as gluten-free and shelf-stable for over one year. The company uses nanoemulsion technology and precision dosing to create predictably smooth onset and experience. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

COUNTDOWN Energy beverages are all-natural, lightly carbonated drinks sweetened with cane sugar. The core ingredients include purified water, cane sugar, 100mg caffeine (equivalent to one cup of coffee), hemp-derived THC using nanoemulsion technology, and natural flavoring specific to each variety. Products contain no artificial sweeteners and are formulated to be gluten-free with less than 50 calories per can.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

COUNTDOWN Energy received bronze medals for all three flavors at the 2024 L.A. High Spirits Awards. The brand has participated in industry trade shows and beverage expo events as part of Wherehouse Beverage Co.'s expansion efforts.

PR & Media

COUNTDOWN has received significant press coverage for its April 2024 launch, with features in BevNET, Prepared Foods, Beverage Industry, and Food Engineering magazines. The brand has been recognized as an award-winning innovation in THC energy drinks and has been profiled in industry publications for its unique formulation combining caffeine and THC. Media coverage has highlighted the brand's role in the expanding THC beverage category and its potential to disrupt traditional energy drink and alcohol markets. Notable coverage includes recognition as a "sleeping giant" in the THC beverage industry and analysis of its tech-driven manufacturing approach.

Social Media

Company Details

Related THC Beverage Brands

Within the THC energy drink category, COUNTDOWN competes alongside established brands with different positioning strategies. CANN focuses on sophisticated social tonics with lower doses (2-10mg THC) and unique flavor combinations like Blood Orange Cardamom and Grapefruit Rosemary, positioning itself as a premium alcohol alternative. WYNK, COUNTDOWN's sister brand from Wherehouse Beverage Co., targets the low-dose seltzer market with 2.5-5mg THC options and zero-calorie formulations. Keef Brands offers classic soda experiences with nostalgic flavors like Original Cola and Root Beer, available in a wider range of potencies from 10mg to 100mg THC, primarily through dispensaries in 13+ legal markets.

Frequently Asked Questions About COUNTDOWN

How much THC is in COUNTDOWN products?

COUNTDOWN Energy (retail version) contains 10mg hemp-derived THC per can, placing it in the standard dose category. Dispensary versions are available in 25mg, 50mg, and 100mg THC concentrations without caffeine. The retail version also includes 100mg of caffeine, equivalent to one cup of coffee.

What do COUNTDOWN beverages taste like?

COUNTDOWN offers three distinct flavor profiles: Berry Force features raspberry and cherry with lime and cane sugar; Cosmic Lemonade delivers tart lemonade with cosmic sweetness; and Orange Blast provides orange sherbert flavor with citrus twist and cane sugar. All varieties are lightly carbonated and sweetened with cane sugar rather than artificial sweeteners.

How long do effects take to kick in?

COUNTDOWN Energy drinks take effect in 10-15 minutes due to nanoemulsion technology that allows faster absorption in the mouth and bloodstream. Effects typically last up to 90 minutes, providing a more immediate and controlled experience compared to traditional edibles that can take 60+ minutes to onset.

What makes COUNTDOWN different from other THC energy drinks?

COUNTDOWN uniquely combines 10mg THC with 100mg caffeine to create balanced energizing and euphoric effects. The brand uses precision dosing technology and in-house manufacturing to ensure consistency, and operates in both retail (hemp-derived) and dispensary (marijuana-derived) markets with different formulations for each channel. At $19.99 per can ($2.00 per mg THC), COUNTDOWN positions itself as a premium energy drink option compared to competitors like CANN ($6-10 per can) and dispensary-focused brands like Keef.

Is COUNTDOWN gluten-free and how many calories does it contain?

Yes, COUNTDOWN products are gluten-free and contain less than 50 calories per can. They're sweetened with cane sugar, contain no artificial sweeteners, and are shelf-stable for over one year.

Last Updated

Last Updated: August 29, 2025

Sources

• BevNET — 2024-04-08 — Wherehouse Beverage Co. Launches All-New COUNTDOWN THC-Infused Energy Drinks
• PRNewswire — 2024-04-01 — 3, 2, 1….New COUNTDOWN Energy Drinks Are Here!
• Food Engineering — 2024-03-29 — An inside look at Wherehouse Beverage Co.'s tech-driven approach to THC beverages
• COUNTDOWN — 2024-03-26 — Frequently Asked Questions
• COUNTDOWN — 2025-02-20 — Energy Launch Pack Product Page
• LinkedIn — n.d. — Wherehouse Beverage Co. Company Page
• Instagram — n.d. — COUNTDOWN Energy Official Account