

Curaleaf THC Drinks
About Curaleaf
Curaleaf Holdings Inc., the world's largest cannabis company by revenue, launched its hemp-derived THC beverage line in 2024 through The Hemp Company marketplace. The company offers Select Zero Proof seltzers in 2.5mg and 5mg THC options, along with Select FormulaX energy drinks featuring 10mg THC plus caffeine. As a publicly traded MSO (Multi-State Operator), Curaleaf brings pharmaceutical-grade manufacturing standards to the hemp beverage space, producing all products in certified cGMP facilities with third-party lab testing. Their beverages are positioned as premium alcohol alternatives with fast-acting onset times of 15-30 minutes and no hangovers. The company distributes nationally through their direct-to-consumer platform, major retailers like Total Wine & More, and select Curaleaf dispensaries. These hemp-derived products ship to 25 states and Washington D.C., expanding access to quality THC beverages beyond traditional state-licensed cannabis markets.
Products Overview
Curaleaf's hemp beverage lineup includes two main product categories: Select Zero Proof seltzers available in 2.5mg and 5mg THC options across four fruit flavors, and Select FormulaX energy drinks containing 10mg THC plus 50mg caffeine. All beverages feature fast-acting formulations with 15-30 minute onset times and are sold in 4-pack formats exclusively through direct-to-consumer and retail partnerships. The product line emphasizes premium quality with pharmaceutical-grade manufacturing and natural ingredients.
Product Name | Product Category | THC/CBD Content | Dosage | Price | Flavors | Packaging Format | Calories/Sugar |
---|---|---|---|---|---|---|---|
Select Zero Proof Seltzer - Berry | Seltzer | 2.5mg or 5mg THC, 0mg CBD | Low | From $21.99 per 4-pack | Berry (strawberry-blueberry fusion) | 12oz cans, 4-pack | Low calorie |
Select Zero Proof Seltzer - Black Cherry | Seltzer | 2.5mg or 5mg THC, 0mg CBD | Low | From $21.99 per 4-pack | Black Cherry | 12oz cans, 4-pack | Low calorie |
Select Zero Proof Seltzer - Watermelon | Seltzer | 2.5mg or 5mg THC, 0mg CBD | Low | From $21.99 per 4-pack | Watermelon | 12oz cans, 4-pack | Low calorie |
Select Zero Proof Seltzer - Grapefruit | Seltzer | 2.5mg or 5mg THC, 0mg CBD | Low | From $21.99 per 4-pack | Grapefruit | 12oz cans, 4-pack | Low calorie |
Select FormulaX - Glacial Melt | Functional | 10mg THC, 0mg CBD, 50mg Caffeine | High | $24.99 per 4-pack | Glacial Melt (fruit medley) | 16oz cans, 4-pack | No artificial ingredients |
Select FormulaX - Rocket Pop | Functional | 10mg THC, 0mg CBD, 50mg Caffeine | High | $24.99 per 4-pack | Rocket Pop (fruit medley) | 16oz cans, 4-pack | No artificial ingredients |
Other Products by Curaleaf
Beyond THC beverages, Curaleaf's hemp product line includes multiple gummy formulations sold under the Select brand. Their gummy portfolio features fast-acting, classic, extended-release (XBites), and sleep-focused (Snooze) options with various THC dosages and specialized encapsulation technologies. All hemp products are manufactured in the same certified cGMP facilities as their beverages, maintaining consistent quality standards across the entire product line.
This profile focuses specifically on Curaleaf's THC beverage products. For their complete product catalog including gummies and edibles, visit their official website at thehempcompany.com.
Background
Curaleaf Holdings Inc. was founded in 2010 under the name PalliaTech as a medical device company focused on helping late-stage cancer patients use medical-grade cannabis. Originally operating from New Jersey with a research center in Colorado, the company pivoted to become a vertically integrated cannabis operator under Executive Chairman Boris Jordan's leadership starting in 2014. The company rebranded to Curaleaf in 2018 before going public on the Canadian Securities Exchange and has grown through strategic acquisitions including Select (2019) and Grassroots Cannabis (2020) to become the world's largest cannabis company by revenue. In 2024, Curaleaf entered the hemp-derived THC market with The Hemp Company marketplace, leveraging their pharmaceutical-grade manufacturing capabilities and quality standards to address the largely unregulated hemp beverage space. The company relocated its headquarters from New York City to Stamford, Connecticut in 2024, with Boris Jordan assuming the combined role of Chairman and CEO.
Quick Facts About Curaleaf
Founded: | 2010 |
Headquarters: | Stamford, Connecticut |
Product Types: | THC Seltzers, Energy Drinks, Gummies |
THC Range: | 2.5mg - 10mg per serving |
Price Range: | $21.99 - $24.99 per 4-pack |
Availability: | 25 states + D.C., major retail chains |
Values
- Quality and Safety: Certified cGMP manufacturing with strict testing standards
- Regulatory Compliance: Farm Bill compliant hemp-derived products with appropriate age-gating
- Innovation: Fast-acting formulations and unique packaging features like thermo-temperature indicators
- Responsibility: 21+ only sales with clear dosing guidelines and safety warnings
- Accessibility: National distribution through multiple channels including direct-to-consumer and retail partnerships
Reviews
Consumer reviews highlight the fast-acting onset time and clean flavor profiles of Select beverages, with many praising the absence of cannabis aftertaste compared to competitors. Users appreciate the consistent dosing and effects, though some note the premium pricing compared to other hemp beverages. The energy drink category (FormulaX) receives positive feedback for the balanced combination of THC and caffeine without jitters or crashes. Critics point to limited flavor options compared to some competitors and availability restrictions in certain states. Professional reviewers from beverage industry publications commend Curaleaf's pharmaceutical-grade manufacturing approach and innovative packaging features like temperature indicators. The low-dose options are particularly popular among new users seeking a controlled introduction to THC beverages.
- "Fast-acting onset time of 15-30 minutes makes this ideal for social occasions"
- "Clean flavor profiles without cannabis aftertaste set these apart from other brands"
- "Consistent dosing and reliable effects - you know exactly what to expect"
- "Premium quality and pharmaceutical-grade manufacturing justify the higher price point"
- "Higher pricing compared to some hemp beverage competitors limits accessibility"
- "Limited availability in certain states due to regulatory restrictions is frustrating"
Curaleaf vs Competitors
Brand | THC Range | Price Point | Product Variety | Availability |
---|---|---|---|---|
Curaleaf | 2.5mg - 10mg | Premium ($5.50-$6.25/can) | Seltzers + Energy Drinks | 25 states + major retail |
Cann | 2mg - 5mg | Mid-range ($4-5/can) | Social tonics + Seltzers | California + select states |
Wynk | 2.5mg - 5mg | Budget ($3-4/can) | Seltzers + Mixers | National hemp market |
Cycling Frog | 10mg - 100mg | Mid-range ($4-6/can) | High-dose seltzers | Colorado + select states |
Peers selected by category and dose band.
Promotions & Coupon Codes
Curaleaf offers bundle pricing with 20% savings on multi-product purchases through thehempcompany.com. Subscription services are available for regular deliveries with additional discounts. Seasonal promotions include Dry January campaigns and summer bundle packages combining beverages and gummies. The company promotes social media engagement for exclusive offers and early access to new products.
Where to Buy Curaleaf
Curaleaf's hemp beverages are available nationwide through thehempcompany.com with shipping to 25 states and the District of Columbia. Retail partnerships include major liquor chains Total Wine & More (100+ locations across 9 markets) and ABC Fine Wine & Spirits. Products are also available at select Curaleaf dispensaries in Arizona, Maine, and New Jersey, with additional states planned. On-demand delivery is offered through DoorDash partnerships in select markets. Looking for similar premium THC seltzers from verified retailers? Browse our curated selection at buythcdrinks.com.
Quality & Testing
All Curaleaf hemp products are manufactured in certified cGMP (current Good Manufacturing Practices) facilities with strict quality control protocols. Products undergo comprehensive third-party laboratory testing including potency, microbials, mycotoxins, heavy metals, and pesticides. Each product package includes QR codes linking to batch-specific Certificates of Analysis (COAs) from independent testing labs. The company emphasizes using only naturally derived THC from hemp and maintains the same quality standards applied to their regulated cannabis products. THC beverages may cause intoxication; do not drive or operate machinery.
Ingredients
Curaleaf emphasizes natural ingredients in their hemp beverage formulations, avoiding artificial flavors, colors, sweeteners, and high fructose corn syrup. Select Zero Proof seltzers use carbonated water, sugar, natural flavors, and essential emulsification agents like Macrogolglycerol Hydroxystearate for THC solubility. FormulaX energy drinks add natural caffeine sources alongside the hemp extract. All products are gluten-free and non-GMO, with clear allergen statements provided on packaging.
Product | Primary Ingredients | Special Features |
---|---|---|
Select Zero Proof Seltzers | Carbonated Water, Sugar, Natural Flavors, Hemp Extract | Gluten-free, Non-GMO, No artificial ingredients |
Select FormulaX Energy | Carbonated Water, Sugar, Natural Flavors, Hemp Extract, Natural Caffeine | 50mg caffeine, No HFCS, Thermo-indicator packaging |
Recalls or Safety Issues
No recalls or regulatory actions reported for Curaleaf's hemp beverage products as of 2025.
Events
Curaleaf opened The Hemp Co. flagship retail storefront in West Palm Beach, Florida in 2024, marking the first licensed cannabis dispensary to transition into a dedicated hemp store. The company participates in industry trade shows and cannabis conferences to promote their hemp product line. Consumer events include product sampling at Total Wine locations and partnerships with lifestyle brands for experiential marketing.
PR & Media
Curaleaf's hemp beverage launch has received significant media coverage from cannabis industry publications, financial news outlets, and beverage trade journals. The company's entry into hemp beverages is positioned as a significant market development given their status as the world's largest cannabis company. Press coverage emphasizes their pharmaceutical-grade approach to hemp manufacturing and innovative product features. Boris Jordan's appointment as CEO alongside the hemp expansion has generated additional financial media attention. Key coverage includes features in Beverage Daily highlighting the fast-acting formulation technology and Cannabis Business Times coverage of their retail expansion strategy.
Social Media
Platform | Handle | Followers |
---|---|---|
@thehempcompanybycuraleaf | 682 |
Company Details
Detail | Information |
---|---|
Website | thehempcompany.com |
Founded | 2010 |
Headquarters | Stamford, Connecticut |
Legal Entity | Curaleaf Holdings Inc. |
Stock Exchange | TSX: CURA, OTCQX: CURLF |
Phone | (781) 451-0150 |
info@curaleaf.com |
Related THC Beverage Brands
In the premium hemp beverage space, Curaleaf competes with brands like Cann Social Tonics, known for their microdosed social beverages, and Wynk, which focuses on broad retail distribution. High-dose options like Cycling Frog serve a different market segment but share similar quality-focused positioning. Each brand brings unique formulation approaches and market strategies to the rapidly growing functional THC beverage category.
Frequently Asked Questions About Curaleaf
How much THC is in Curaleaf products?
Curaleaf offers Select Zero Proof seltzers in 2.5mg and 5mg THC options, plus Select FormulaX energy drinks with 10mg THC. Each serving is clearly labeled with exact THC content and includes additional ingredients like 50mg caffeine in the energy drinks.
What do Curaleaf beverages taste like?
Select Zero Proof seltzers feature clean, natural fruit flavors including berry, black cherry, watermelon, and grapefruit without cannabis aftertaste. FormulaX energy drinks offer fruit medley profiles in Glacial Melt and Rocket Pop flavors with balanced sweet and sour notes.
How long do effects take to kick in?
Curaleaf claims onset times of 15-30 minutes with full effects typically felt within 30 minutes. Effects can last two hours or more depending on individual tolerance and metabolism.
Are Curaleaf beverages legal nationwide?
Yes, Curaleaf's hemp-derived beverages comply with the 2018 Farm Bill and contain less than 0.3% THC by dry weight. However, shipping is restricted in certain states due to local hemp regulations.
What makes Curaleaf different from other THC beverages?
Curaleaf emphasizes pharmaceutical-grade cGMP manufacturing, comprehensive third-party testing, and innovative features like thermo-temperature indicators on FormulaX cans. Their background as the world's largest cannabis company brings established quality standards to the hemp market.
Last Updated
Last Updated: August 22, 2025
Sources
- Curaleaf Press Release — 2024-06-24 — Curaleaf Holdings Inc.
- PR Newswire — 2025-01-02 — PR Newswire
- PR Newswire — 2025-03-31 — PR Newswire
- MJBizDaily — 2025-03-04 — MJBizDaily
- Beverage Daily — 2025-02-14 — Beverage Daily
- Wikipedia — 2025-07-16 — Wikipedia
- Hartford Business — 2024-08-08 — Hartford Business
- Cannabis Business Times — 2024-08-09 — Cannabis Business Times
- Instagram — 2025-08-22 — Instagram
- Crunchbase — 2025-08-22 — Crunchbase