Do It Fluid THC Drinks - My Store

Do It Fluid THC Drinks

About Do It Fluid

Do It Fluid is a premium hemp-infused beverage line created through a high-profile collaboration between San Antonio-based Hill Beverage Co., rap icon Snoop Dogg, and Death Row Records. Launched in late 2023, the brand positions itself as an all-natural, health-conscious alternative to traditional smoking and alcohol consumption. The company leverages proprietary nano-emulsion technology for immediate cannabinoid absorption, delivering effects within minutes rather than the typical 30+ minutes of traditional edibles. Do It Fluid emphasizes quality ingredients including real fruit juices, natural flavors, and hemp-derived cannabinoids while maintaining under 90 calories per serving. All products feature hemp-derived Delta-9 THC that complies with federal regulations, making them legally available for nationwide shipping to customers 21 and older. The brand represents a significant entry point for consumers seeking premium THC beverages that combine celebrity credibility with advanced formulation technology.

Products Overview

Do It Fluid offers a comprehensive line of hemp-infused carbonated beverages available in four distinct flavors, each formulated in two variants to accommodate different consumer preferences and experience levels. The product line features both CBD-only formulations for non-psychoactive wellness benefits and THC+CBD blends for mild psychoactive effects, all crafted with premium ingredients and proprietary nano-emulsion technology. Each flavor is designed to deliver authentic taste profiles using real fruit concentrates while maintaining consistent dosing and immediate onset effects.

Product Name Product Category THC/CBD Content Dosage Price Flavors Packaging Format Calories/Sugar
G'Dup Blood Orange Soda 3mg THC, 5mg CBD (8oz) | 25mg CBD (12oz) Low $5.99 (8oz THC+CBD), $4.99 (12oz CBD-only) Blood Orange 8oz mini can or 12oz slim can Under 90 calories per can
Tha Shiznit Blue Razz Soda 3mg THC, 5mg CBD (8oz) | 25mg CBD (12oz) Low $5.99 (8oz THC+CBD), $4.99 (12oz CBD-only) Blue Razz 8oz mini can or 12oz slim can Under 90 calories per can
Dogg LBs Cherry Limeade Soda 3mg THC, 5mg CBD (8oz) | 25mg CBD (12oz) Low $5.99 (8oz THC+CBD), $4.99 (12oz CBD-only) Cherry Limeade 8oz mini can or 12oz slim can Under 90 calories per can
Dogg LBs Peaches N Honies Soda 3mg THC, 5mg CBD (8oz) | 25mg CBD (12oz) Low $5.99 (8oz THC+CBD), $4.99 (12oz CBD-only) Peaches N Honies 8oz mini can or 12oz slim can Under 90 calories per can

Other Products by Hill Beverage Co.

Based on available information, Hill Beverage Co. appears to focus exclusively on their Do It Fluid beverage line. The company website mentions accessories as a product category, though specific details about these accessories are not available. Hill Beverage Co. positions itself as a beverage-focused company rather than a diversified cannabis products manufacturer.

This profile focuses specifically on Hill Beverage Co.'s THC beverage products. For their complete product catalog, visit their official website.

Background

Hill Beverage Co. was founded in 2023 as a collaboration between San Antonio-based entrepreneur Jake Hill and rap icon Snoop Dogg through Death Row Records. The company emerged from Jake Hill's extensive background in cannabis technology and automation, particularly his work with Grow Automations LLC, which he founded in 2017 to address automation gaps in cannabis cultivation. Hill's relationship with Death Row Records began through his technology company's work with Arasp Khoskkhoo (AK), head of operations at Death Row Records Cannabis. The beverage concept evolved organically from this partnership, with Hill and AK brainstorming THC and CBD-infused drinks that eventually caught Snoop Dogg's attention. Hill Beverage Co. represents Snoop's first foray into hemp-infused beverages under the Death Row Records brand, marking his evolution beyond traditional smoking products. The company emphasizes sustainability, ethical sourcing, and aims to create net-zero grow systems to combat climate change. Jake Hill, a San Antonio native who grew up working in irrigation with his father, has developed more than a dozen cannabis-driven companies over his career, bringing deep industry expertise to the beverage formulation process.

Quick Facts About Do It Fluid

Founded: 2023
Headquarters: San Antonio, Texas
Product Types: Hemp-infused carbonated sodas
THC Range: 3mg Delta-9 THC per 8oz can
CBD Range: 5mg CBD (THC variant), 25mg CBD (CBD-only variant)
Price Range: $4.99 - $5.99 per can
Availability: Nationwide shipping, Total Wine & More, Spec's, online
Legal Classification: Hemp-derived, 2018 Farm Bill compliant

Values

  • Quality and Consistency: Emphasis on high-quality ingredients including real fruit juices and purees without sacrificing the natural high experience
  • Health and Wellness: Promoting healthier alternatives to alcohol and traditional smoking with under-90-calorie formulations and natural ingredients
  • Innovation and Technology: Utilizing proprietary nano-emulsion technology for immediate cannabinoid absorption and advanced automation in production
  • Accessibility and Education: Making cannabis consumption more approachable for new users while serving experienced consumers
  • Sustainability and Ethics: Commitment to ethical sourcing practices and environmental responsibility with goals of creating net-zero grow systems

Reviews

Early reviews of Do It Fluid products highlight the brand's successful execution of flavor profiles and immediate onset effects. THC Drink Reviews praised the Blood Orange variant for its authentic taste and vibrant appearance, noting the 'wonderful burst of bubbles and blood orange hue' that matches the flavor perfectly. The brand's collaboration with Death Row Records adds credibility and cultural cache, with reviewers appreciating the bold, edgy packaging design that incorporates references to Snoop Dogg's musical catalog. Industry coverage emphasizes the beverages' technological advantages, particularly the proprietary nano-emulsion that delivers effects within minutes rather than traditional edibles' 30+ minute onset time. Texas Hemp Reporter described the launch as 'meeting with enthusiasm' and representing 'a significant step forward in the cannabis beverage sector.' However, some industry observers note the relatively low THC content (3mg) may not provide sufficient effects for experienced cannabis users seeking stronger psychoactive experiences. For consumers new to low-dose THC products, this dosing approach offers a controlled introduction to cannabis beverages.

  • "Authentic and refreshing fruit flavors with real juice concentrates"
  • "Immediate onset effects within minutes due to nano-emulsion technology"
  • "High-quality, premium ingredients with under 90 calories per can"
  • "3mg THC content may be insufficient for experienced cannabis users seeking stronger effects"

Do It Fluid vs Competitors

Brand THC Range Price Point Product Variety Availability
Do It Fluid 3mg THC per 8oz can $5.99 (THC+CBD), $4.99 (CBD-only) 4 soda flavors, 2 formulations each Nationwide shipping, Total Wine, Spec's
CANN 2-5mg THC per can $4-6 per can Multiple flavor lines and formulations Multi-state, select retailers
WYNK 2.5-5mg THC per can $4-5 per can Seltzers and sodas Multi-state retail and online
Cycling Frog 2.5-10mg THC per can $5-7 per can Seltzers with various THC levels California and select states

Peers selected by category and dose band.

Promotions & Coupon Codes

No current promotional offers or specific discount codes were identified in available sources.

Where to Buy Do It Fluid

Do It Fluid beverages are available through multiple channels including direct-to-consumer online sales via hillbeverageco.com and deathrowcannabis.co. The brand achieved a significant retail milestone in April 2024 with a nationwide partnership with Total Wine & More, offering delivery in as little as 15 minutes across the country and in-store availability in California locations. The products are also available through Spec's liquor stores and other major delivery services. Initial launch markets included Alabama, Arkansas, Georgia, Illinois, Mississippi, North Carolina, South Carolina, Tennessee, and Texas, with continued nationwide retail expansion. Looking for similar premium sodas? Browse our curated selection of THC sodas from verified retailers at buythcdrinks.com.

Quality & Testing

Hill Beverage Co. emphasizes rigorous testing protocols and high-quality sourcing of hemp-derived cannabinoids from sophisticated and regulated farms. The company utilizes a detailed testing process to ensure proper molecular mixtures for shelf stability and homogeneity. While specific lab partnerships and detailed COA information were not extensively documented, the company's website provides COA access for individual products and batches. Hill Beverage Co. prioritizes compliance with federal hemp regulations under the 2018 Farm Bill, ensuring THC content remains below 0.3% by dry weight. The company's background in cannabis automation technology through founder Jake Hill's Grow Automations experience adds credibility to their quality control processes. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Do It Fluid beverages prioritize natural, high-quality ingredients with a focus on real fruit juices and purees rather than artificial flavoring. Core ingredients include carbonated water, cane sugar, and specific fruit juice concentrates matched to each flavor profile. The formulation incorporates monk fruit as a natural sweetener to reduce overall sugar content while maintaining taste quality. Each beverage contains ascorbic acid (Vitamin C) for nutritional enhancement and natural preservation. The proprietary terpene cannabinoid blend works synergistically with hemp-derived nano CBD and nano THC to enhance absorption and effects. All ingredients are sourced with attention to quality and sustainability, aligning with the company's commitment to premium formulations. Specific ingredients vary by flavor but maintain consistent standards for natural fruit concentrates, minimal artificial additives, and clean label appeal.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2024.

Events

Hill Beverage Co. leveraged the unofficial cannabis holiday 4/20 in 2024 to launch their nationwide partnership with Total Wine & More. The company has participated in industry podcast interviews and media appearances to promote the brand, including features on Cannabis & Tech Today podcast and various industry publications. Jake Hill has made appearances at Texas-based events and interviews to discuss the brand's mission and partnership with Snoop Dogg. The company uses strategic timing around cannabis-friendly dates and retail partnerships to maximize brand exposure and market penetration.

PR & Media

Do It Fluid has received extensive media coverage across cannabis industry publications, mainstream business media, and lifestyle outlets since its December 2023 launch. Major coverage includes features in Just Drinks, Prepared Foods, FoodBev Media, Texas Lifestyle Magazine, and San Antonio Express-News. The brand has been positioned as a significant development in the cannabis beverage sector, with particular emphasis on the Snoop Dogg partnership and innovative nano-emulsion technology. Industry analysts have highlighted Hill Beverage Co.'s approach as representing the mainstream acceptance of cannabis beverages, particularly given the Total Wine partnership and distribution strategy. Cannabis & Tech Today featured CEO Jake Hill in a dedicated podcast episode discussing the industry's growth potential and technological innovations. The partnership with Death Row Records has generated additional cultural media coverage, positioning the brand at the intersection of cannabis, music, and lifestyle branding.

  • Just Drinks: Featured as major cannabis beverage launch with industry analysis
  • Prepared Foods: In-depth interview with CEO Jake Hill on formulation and strategy
  • Texas Lifestyle Magazine: Profile of Jake Hill and San Antonio business roots
  • Benzinga: Extensive interview with Snoop Dogg on cannabis beverage philosophy
  • Cannabis & Tech Today: Dedicated podcast episode on industry innovation

Social Media

Platform Handle Followers
Instagram @hillbeverageco 1.1k
LinkedIn Hill Beverage Co. 27

Company Details

Detail Information
Website https://www.hillbeverageco.com
Founded 2023
Founders Jake Hill, Snoop Dogg
Headquarters San Antonio, Texas
Legal Entity Hill Beverage Co. LLC
Ownership Private company, LLC structure
Key Personnel Jake Hill (CEO & Founder), Gregg Spickler (Director of Production), Manny Escobar (Vice President)
Production Capacity 250,000+ square feet of operational space across Texas and Indiana

Related THC Beverage Brands

Do It Fluid competes in the premium hemp-derived THC beverage space alongside established brands like CANN, WYNK, and Cycling Frog. The brand's celebrity partnership with Snoop Dogg and Death Row Records distinguishes it from more traditional cannabis beverage companies. Similar brands focusing on low-dose, social consumption include Lagunitas Hi-Fi Hops, Rebel Coast, and House of Puff, though Do It Fluid's nano-emulsion technology and immediate onset claims set it apart in terms of formulation approach. The partnership model with established entertainment brands represents a growing trend in the cannabis beverage sector, similar to other celebrity collaborations in the space.

Frequently Asked Questions About Do It Fluid

How much THC is in Do It Fluid products?

Do It Fluid THC+CBD variants contain 3mg of hemp-derived Delta-9 THC and 5mg of CBD per 8oz can. The CBD-only variants contain 25mg of CBD per 12oz can with no THC. All THC content complies with federal hemp regulations under the 2018 Farm Bill.

What do Do It Fluid beverages taste like?

Reviews highlight authentic fruit flavors that match their names, with the Blood Orange described as tasting like "biting into a juicy blood orange itself." The beverages use real fruit juice concentrates rather than artificial flavoring, creating full-bodied taste experiences. Each flavor offers distinct characteristics: Blood Orange is citrusy and refreshing, Blue Razz provides sweet berry notes, Cherry Limeade balances tart and sweet, and Peaches N Honies offers a smooth, sweet profile.

How long do effects take to kick in?

Do It Fluid claims effects begin within minutes due to their proprietary nano-emulsion technology, which allows cannabinoids to be immediately absorbed into the bloodstream. This is significantly faster than traditional edibles that typically take 30-45 minutes to take effect.

Are Do It Fluid beverages legal?

Yes, Do It Fluid beverages are federally legal as hemp-derived products containing less than 0.3% THC by dry weight, compliant with the 2018 Farm Bill. They are available for purchase and nationwide shipping to customers 21 years of age and older.

What makes Do It Fluid different from other THC beverages?

Do It Fluid differentiates itself through its celebrity partnership with Snoop Dogg and Death Row Records, proprietary nano-emulsion technology for fast onset, premium ingredients including real fruit juices, and under-90-calorie formulations. The brand also offers both THC+CBD and CBD-only variants of each flavor.

Last Updated

Last Updated: September 2, 2025

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