Nowadays THC Drinks - My Store

Nowadays THC Drinks

About Nowadays

Nowadays is a Los Angeles-based THC beverage company that creates cannabis-infused spirits and ready-to-drink cocktails as modern alternatives to alcohol. Founded in April 2023 by longtime friends Justin Tidwell and Anthony Puterman, Nowadays offers THC drinks in beginner-friendly doses (2mg, 5mg, and 10mg) designed to deliver a light, social buzz without the hangover. As the first nationally available cannabis-infused spirit, Nowadays ships hemp-derived Delta-9 THC products to over 40 states under the 2018 Farm Bill. The brand has achieved viral success on TikTok and earned recognition including Forbes 30 Under 30 and Fast Company's Most Innovative Companies award. Nowadays positions itself as an accessible entry point to cannabis for non-cannabis consumers, focusing on zero cannabis taste and controllable, low-dose experiences.

Products Overview

Nowadays offers THC-infused spirits in classic 750ml bottles, convenient ready-to-drink canned cocktails, and portable 2oz shots. All products use hemp-derived Delta-9 THC with nano-emulsification technology for consistent 10-15 minute onset times and zero cannabis taste.

Product Name Product Category THC/CBD Content Dosage Price Flavors Packaging Format Calories/Sugar
Nowadays Micro Dose THC Spirit Spirits 2mg THC, 0mg CBD Low $39.99 per 750ml bottle Natural fruit flavors 750ml bottle 10 calories, 2g sugar per 1.5oz
Nowadays Low Dose THC Spirit Spirits 5mg THC, 0mg CBD Standard $59.99 per 750ml bottle Natural fruit flavors 750ml bottle 10 calories, 2g sugar per 1.5oz
Nowadays High Dose THC Spirit Spirits 10mg THC, 0mg CBD High No information available Natural fruit flavors 750ml bottle 10 calories, 2g sugar per 1.5oz
Nowadays THC Canned Cocktails (5mg) Canned Cocktails 5mg THC, 0mg CBD Standard $31.95 per 6-pack Original, Spicy Lime, Citrus, Berry 12oz can 25 calories or less, 4g sugar per can
Nowadays THC Canned Cocktails (10mg) Canned Cocktails 10mg THC, 0mg CBD High No information available Original, Spicy Lime, Citrus, Berry 16oz can No information available
Nowadays THC Shots (5mg) Shot 5mg THC, 0mg CBD Standard $5.49 per 2oz shot Natural fruit flavors 2oz shot bottle No information available
Nowadays Limited Edition Lemonade Spirit Spirits 5mg THC, 0mg CBD Standard No information available Lemonade (limited edition) 750ml bottle No information available

The brand offers versatile standard dose options that appeal to both newcomers and experienced cannabis users, with products designed for easy mixing or straight consumption.

Other Products by Nowadays

Nowadays focuses exclusively on THC beverages and does not currently offer other cannabis product categories such as gummies, edibles, vapes, or flower. This profile covers their complete product catalog, which consists entirely of hemp-derived THC-infused beverages in various formats and dosing options.

Background

Nowadays was founded in April 2023 in Los Angeles by longtime friends Justin Tidwell (CEO) and Anthony Puterman. The duo set out to "put a new spin on drinking" by creating the first nationally available cannabis-infused spirit. Their mission was to provide an easy entry point to cannabis that could be enjoyed in the same social settings as alcohol. Tidwell, who graduated from the University of Arizona around the time recreational marijuana became legal in California in 2018, was inspired to create Nowadays after browsing a legal dispensary and not feeling drawn to any existing products. The company raised more than $10 million in Series A funding and has focused on hemp-derived Delta-9 THC products to achieve maximum market reach under the 2018 Farm Bill. Nowadays launched with the goal of bridging the gap between non-alcoholic and alcoholic products, creating a perfect middle ground for achieving a social buzz without negative after-effects.

Quick Facts About Nowadays

Founded: 2023
Headquarters: Los Angeles, California
Product Types: THC Spirits, Canned Cocktails, Shots
THC Range: 2mg - 10mg per serving
Price Range: $5.49 - $59.99
Availability: 40+ U.S. states (hemp-derived)

Values

  • Hangover-Free Living: Enjoy a social buzz without next-day regrets
  • Cannabis Made Accessible: Designed specifically for first-time THC consumers with controllable, low-dose options
  • Taste First: Extensive formulation process ensures zero cannabis taste – just light, fruity flavors
  • Health-Conscious Choice: Only 10 calories per serving and minimal sugar content

Reviews

Customer feedback for Nowadays has been overwhelmingly positive, with the brand achieving viral status on TikTok where users share creative mocktail recipes. Users consistently praise the clean taste with absolutely no cannabis flavor, quick 15-minute onset time, and predictable effects without anxiety or hangover. Female customers represent over 70% of the brand's sales, drawn to the health-conscious alternative to alcohol. The most common positive themes include refreshing taste, light social buzz, versatility for mixing, and controllable dosing. The primary criticism is that the 10mg dose may be too strong for complete beginners, and some users note a stevia aftertaste in the canned cocktails that becomes more prominent as you finish the drink.

  • "Nowadays has become my drink of choice! It tastes so refreshing and does NOT make me feel gross after drinking it" - Janel C.
  • "Nowadays really give you a nice lift without any anxiety. Even for someone with a low tolerance like myself!" - Brett J.
  • "I love Nowadays because you can customize it to suit your tolerance - I can add one serving to sparkling water, whereas my boyfriend can add more to get an extra buzz!" - Lauren N.
  • "The stevia sweetener creates a noticeable artificial aftertaste that becomes more prominent as you work through the can"
  • "The 10mg dose may be too strong for complete beginners"

Nowadays vs Competitors

Brand THC Range Price Point Product Variety Availability
Nowadays 2mg - 10mg Premium ($5.49-$59.99) Spirits, Canned Cocktails, Shots 40+ States (Hemp-derived)
Cann Social Tonics 2mg - 5mg Premium Seltzers, Mixers Select States
WYNK 2.5mg - 5mg Mid-Range Seltzers Limited States
Cycling Frog 5mg - 10mg Mid-Range Seltzers California

Peers selected by category and dose band.

Promotions & Coupon Codes

No information available

Where to Buy Nowadays

Nowadays products are available for direct purchase through their website at trynowadays.com, shipping to over 40 states. You can also find Nowadays at select retailers including Total Wine & More, various dispensaries, and specialty beverage stores nationwide. The brand cannot ship to Alaska, California, Connecticut, Iowa, Idaho, Maryland, Montana, Oregon, Washington, and DC due to THC-related regulations. Looking for similar THC cocktails? Browse our curated selection of THC beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Nowadays products are thoroughly tested during each manufacturing batch to ensure safe and consistent experiences. The company utilizes specialized emulsification technology through Vertosa to ensure consistent onset times and bioavailability. All products contain hemp-derived Delta-9 THC that complies with the 2018 Farm Bill, maintaining less than 0.3% THC by dry weight. The brand emphasizes rigorous quality control processes to deliver predictable effects and maintain product consistency across all batches. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Nowadays keeps ingredient lists simple with recognizable components: water, sugar, natural flavors, citric acid, hemp extract, emulsifier, potassium sorbate, sodium benzoate, and calcium disodium EDTA. Canned cocktails also include carbonated water and Stevia REB M sweetener. The brand emphasizes using premium, natural ingredients with a focus on achieving zero cannabis taste through extensive formulation processes. Each serving is low-calorie (10 calories per 1.5oz) with minimal sugar content.

Product Type Key Ingredients
THC Spirits Water, Sugar, Natural Flavors, Citric Acid, Hemp Extract, Emulsifier, Potassium Sorbate, Sodium Benzoate, Calcium Disodium EDTA
Canned Cocktails Carbonated Water, Sugar, Natural Flavors, Citric Acid, Hemp Extract, Emulsifier, Potassium Sorbate, Sodium Benzoate, Stevia REB M, Calcium Disodium EDTA
THC Shots Water, Sugar, Natural Flavors, Citric Acid, Hemp Extract, Emulsifier, Potassium Sorbate, Sodium Benzoate, Calcium Disodium EDTA

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

Nowadays has partnered with DJ Kygo's Palm Tree Crew live events and hospitality business as their exclusive THC beverage partner following a Series A investment round. The partnership launched at high-profile events including Formula 1 in Miami, where Nowadays was featured in activations and afterparties. The company has also collaborated with Saint James organic brewed tea for limited-time flavor releases.

PR & Media

Nowadays has quickly gained industry recognition with impressive accolades including Fast Company's 2024 Most Innovative Companies, Bartender's Seal of Approval and Breakout Brand at the 2024 Chilled100 Spirit Awards, Best Cannabis Non-Alcoholic Spirit at the 2023 High Spirit Awards, and co-founders Justin Tidwell and Anthony Puterman were named to Forbes 2024 30 Under 30 in the Food & Drink Category. The brand has been featured in major publications including Forbes, Inc. Magazine, Beverage Industry, BevNET, and has achieved viral status on TikTok with users creating content around mocktail recipes.

  • Forbes 30 Under 30 (2024): Co-founders recognized in Food & Drink category
  • Fast Company Most Innovative Companies (2024): Company-wide recognition
  • Chilled100 Spirit Awards (2024): Bartender's Seal of Approval and Breakout Brand
  • High Spirit Awards (2023): Best Cannabis Non-Alcoholic Spirit

Social Media

Platform Handle Followers
TikTok @trynowadays 105k+ followers with nearly 2 million likes
Instagram @trynowadays No information available

Company Details

Detail Information
Website https://trynowadays.com
Founded 2023
Founders Justin Tidwell (CEO) and Anthony Puterman
Headquarters Los Angeles, California
Ownership Private company with Series A funding of more than $10 million
Legal Entity No information available
Phone No information available
Address No information available
Email No information available

Related THC Beverage Brands

Nowadays competes in the premium THC beverage space alongside brands like Cann Social Tonics, known for their microdosed seltzers, and WYNK, which offers similar low-dose options. Cycling Frog also provides comparable products in the California market. These brands share Nowadays' focus on social consumption and alcohol alternatives, though Nowadays distinguishes itself through its spirit-style packaging and broader hemp-derived national availability.

Frequently Asked Questions About Nowadays

How much THC is in Nowadays products?

Nowadays offers products in three THC doses: 2mg per serving (Micro Dose), 5mg per serving (Low Dose), and 10mg per serving (High Dose). The 750ml bottles contain multiple servings - 22 servings for the 2mg bottle (33mg total THC), 16.6 servings for the 5mg bottle (83mg total THC), and approximately 11 servings for the 10mg bottle (166mg total THC).

What do Nowadays beverages taste like?

Nowadays products feature natural fruit flavors with a crisp, clean finish and absolutely zero cannabis taste. Users describe the taste as refreshing, sweet, and smooth, with flavors ranging from tropical fruity profiles in the spirits to specific options like Original, Spicy Lime, Citrus, and Berry in the canned cocktails. The limited edition lemonade offers a tart, citrusy flavor profile.

How long do effects take to kick in?

Nowadays products are designed for quick onset thanks to Vertosa nano-emulsification technology. Effects typically begin within 10-15 minutes for spirits and shots, with canned cocktails taking 15-30 minutes. The company recommends waiting 15-30 minutes after your first serving to assess effects before consuming more.

Are Nowadays products legal everywhere?

Nowadays products contain hemp-derived Delta-9 THC and are legal under the 2018 Farm Bill in most states. However, they cannot ship to Alaska, California, Connecticut, Iowa, Idaho, Maryland, Montana, Oregon, Washington, and DC due to state-specific THC regulations. Additional restrictions apply to Georgia and Minnesota for certain products.

How should I store Nowadays products?

All Nowadays products are shelf-stable and can be stored safely at room temperature or in the refrigerator. Do not freeze any products. The company recommends consuming products within one year of the production date for optimal quality and potency.

Last Updated

Last Updated: August 21, 2025

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