Pabst Labs THC Drinks

About Pabst Labs

Pabst Labs brings the iconic Pabst Blue Ribbon brand into the cannabis beverage space with their line of THC-infused seltzers and sodas. Founded by former Pabst Brewing Company employees and cannabis beverage experts, the company operates as a separate licensed entity from Pabst Brewing Company under a licensing arrangement. Based in Los Angeles, California, Pabst Labs focuses exclusively on cannabis-infused beverages, leveraging 175+ years of the PBR brand heritage to create approachable, affordable THC drinks.

Their flagship PBR High Seltzer line offers various dosages and flavors, all featuring fast-acting nano-emulsion technology developed in partnership with Vertosa. The company has established itself as a notable player in California's cannabis beverage market, consistently ranking 6th in the state's competitive landscape. Unlike traditional Pabst Brewing Company products, these are state-licensed cannabis beverages available exclusively in California through licensed dispensaries and delivery services.

Products Overview

Pabst Labs offers a comprehensive line of cannabis-infused beverages ranging from 10mg to 100mg THC per serving. Their core lineup includes PBR High Seltzer varieties (10mg THC), specialized functional formulations with additional cannabinoids for specific effects, and higher-dose soda options including the 25mg Cherry Limeade High Soda Pop and the iconic Not Your Father's Root Beer in both 10mg and 100mg formats. All products utilize Vertosa's nano-emulsion technology for faster onset times of 15-20 minutes.

Other Products by Pabst Labs

Beyond their core High Seltzer line, Pabst Labs has expanded into premium cannabis-infused sodas that showcase their beverage innovation expertise. Their Cherry Limeade High Soda Pop delivers 25mg of THC in a 12oz can, made with real juice and California cannabis extract. This higher-dose option is designed for more experienced consumers looking for "the right amount to start having a good time," according to the brand's messaging.

The crown jewel of their soda collection is Not Your Father's Root Beer, a cannabis-infused version of the craft beer that became a national sensation in 2015. Completely reimagined for the cannabis market in 2021, this non-alcoholic root beer is available in two formats: a 10mg option in a 12oz bottle for $7, and a potent 100mg version in a 16oz bottle for experienced users. Manufactured in partnership with Tinley Beverage Company at their Long Beach facility, it's best enjoyed cold, over ice, or as a classic root beer float with an "infused twist."

This profile focuses specifically on Pabst Labs' THC beverage products. For their complete product catalog, visit their official website.

Background

Pabst Labs was founded around 2020 by a group of cannabis beverage experts and former Pabst Brewing Company employees who were granted licensing rights to create cannabis-infused drinks under the iconic Pabst Blue Ribbon name. The company emerged as Pabst Brewing Company's strategic entry into the rapidly growing cannabis beverage market, though it operates as a completely separate licensed entity. Founded during the COVID-19 pandemic, the company used the lockdown period to perfect their recipes and formulation processes.

The licensing arrangement allows Pabst Labs to leverage the 175+ year heritage of the PBR brand while Pabst Brewing Company maintains distance from federally illegal cannabis operations. Mark Faicol, formerly of Pabst Brewing Company, serves as Brand Manager, bringing deep knowledge of the PBR brand and its loyal customer base. The company is headquartered in Los Angeles and has established manufacturing operations in Desert Hot Springs, California.

Quick Facts About Pabst Labs

Values

• Affordability: Accessible cannabis beverages that mirror PBR's pricing philosophy
• Quality: Consistency leveraging 175+ years of brewing expertise
• Responsibility: Clear dosing and onset time guidance for safe consumption
• Innovation: Advanced emulsion partnerships for superior beverage technology
• Community: Grassroots marketing approach inherited from PBR's brand heritage

Reviews

Consumer feedback for Pabst Labs products has been generally positive, with users appreciating the brand's approachable entry point into cannabis beverages. Reviews consistently praise the fast-acting nature of the products due to nano-emulsion technology, with most users reporting effects within 15-20 minutes as advertised. The flavor profiles receive mixed to positive feedback, with the lemon variety being particularly well-received for its clean, citrusy taste. Users appreciate the moderate 10mg dosing as neither too overwhelming for beginners nor too weak for regular consumers. The brand's ability to deliver a 'beer-like' social experience without alcohol has been highlighted positively.

• "Effects kick in quickly within 15-20 minutes as advertised"
• "Good flavor options with clean, refreshing taste profiles"
• "Perfect 10mg dosing for both new and experienced users"
• "Provides a social, beer-like experience without alcohol hangover"
• "Limited availability primarily in California market"
• "Some users desire stronger dosage options beyond 10mg"

Pabst Labs vs Competitors

Peers selected by category and dose band.

Promotions & Coupon Codes

Pabst Labs engages in grassroots marketing events throughout Los Angeles, offering consumers opportunities to try products and receive branded merchandise. The company maintains email and SMS signup lists for local event notifications and product updates. Pricing remains consistently affordable across retailers, reflecting the PBR brand's accessible positioning.

No specific coupon codes available at this time.

Where to Buy Pabst Labs

Pabst Labs products are available exclusively in California through licensed dispensaries and direct-to-consumer delivery services. The company offers online ordering through their website with delivery to select California markets including San Francisco Bay Area, Los Angeles, Sacramento, and Humboldt County. Products are distributed through partnerships with major California cannabis distributors and delivery platforms.

Looking for similar THC seltzers? Browse our curated selection of cannabis beverages from verified retailers at buythcdrinks.com.

Quality & Testing

Pabst Labs partners with certified third-party laboratories for comprehensive product testing and maintains California state cannabis manufacturing licenses (CDPH-10003262 and CDPH-10003710). The company follows world-class manufacturing practices at their Desert Hot Springs facility under the direction of Chuck Barlick, Director of Production. All products undergo standard California cannabis testing requirements including potency, microbials, heavy metals, pesticides, and residual solvents testing. The nano-emulsion technology provided by Vertosa ensures consistent cannabinoid distribution throughout each beverage.

THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Pabst Labs uses clean, simple ingredients in their beverages including purified water, real fruit juice concentrates, natural flavors, and California-grown cannabis extract. Products contain minimal sugar (4 grams per can) and low calories (25 calories per serving). The key technological component is Vertosa's proprietary nano-emulsion system that makes fat-soluble THC water-compatible for even distribution throughout the beverage.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

Pabst Labs regularly hosts local events throughout the Los Angeles area where consumers can sample products and receive branded merchandise. The company focuses on grassroots marketing approach consistent with PBR's traditional community-focused brand strategy. Consumers can sign up for event notifications through the company website.

PR & Media

Pabst Labs has received significant media attention as one of the first major beer brand names to enter the cannabis beverage space. The launch generated coverage from major business publications including CNN Business, Food Dive, and BevNET, highlighting the significance of a 175-year-old brand entering the cannabis industry. Industry publications have featured the company's partnership with Vertosa as a case study in cannabis beverage innovation.

• Featured in CNN Business as a major beer brand's cannabis entry strategy
• Covered by Food Dive for innovative nano-emulsion technology partnership
• Highlighted in Cannabis Now and Cannabis Business Times for industry impact
• BevNET coverage of partnership announcements and product launches

Social Media

Company Details

Related THC Beverage Brands

Similar California-based cannabis beverage brands include CANN Social Tonics, known for their microdosed social tonics, and Lagunitas Hi-Fi Hops, which brings craft beer expertise to the cannabis space. Keef Brands offers a wider range of THC dosages from 10mg to 100mg across various soda and energy drink formats. These brands, like Pabst Labs, focus on providing alcohol alternatives with precise dosing and quality ingredients.

Frequently Asked Questions About Pabst Labs

How much THC is in Pabst Labs products?

Most Pabst Labs High Seltzer products contain 10mg of THC per 12oz can, which is considered a standard recreational dose. Their functional line products contain 15mg total cannabinoids (10mg THC plus additional CBD, CBN, or THCV), while their Cherry Limeade Soda Pop contains 25mg THC and Not Your Father's Root Beer is available in both 10mg and 100mg options for different experience levels.

What do Pabst Labs beverages taste like?

Pabst Labs beverages are designed to taste like premium seltzers and sodas with clean, refreshing flavor profiles. The lemon variety is particularly praised for its clean citrusy taste, while other flavors like Strawberry Kiwi and Mango Blood Orange offer fruity, refreshing experiences. The products contain only 4g of sugar and use real fruit juice concentrates for natural flavoring.

How long do effects take to kick in?

Thanks to Vertosa's nano-emulsion technology, Pabst Labs beverages typically take effect within 15-20 minutes, much faster than traditional edibles which can take 30-90 minutes. This quick onset allows consumers to gauge their tolerance and decide whether to have additional beverages during social occasions.

What's the difference between Pabst Labs seltzers and sodas?

Pabst Labs offers both seltzers and sodas with different THC dosages and flavor profiles. Their High Seltzers contain 10mg THC in slim 12oz cans with light, refreshing flavors and only 25 calories. The soda line includes higher-dose options like Cherry Limeade High Soda Pop (25mg THC) and Not Your Father's Root Beer (available in 10mg and 100mg versions). Sodas have richer, more traditional soft drink flavors while seltzers are lighter and more sessionable for social consumption.

Are Pabst Labs products the same as regular Pabst Blue Ribbon beer?

No, Pabst Labs is a separate licensed cannabis company that has licensing rights to use the Pabst Blue Ribbon name for cannabis products. These are non-alcoholic, THC-infused beverages that are completely different from traditional PBR beer. Pabst Brewing Company does not manufacture, distribute, or sell any cannabis products.

What makes Pabst Labs different from other THC drinks?

Pabst Labs leverages 175+ years of beverage expertise from the PBR brand heritage, combined with advanced nano-emulsion technology for fast-acting effects. Their products are designed to be affordable and approachable, mirroring PBR's accessibility while providing a premium cannabis beverage experience with consistent dosing and quality.

Last Updated

Last Updated: August 25, 2025

Sources

• CNN Business — 2020-10-07 — The latest cannabis beverage has a familiar name: Pabst Blue Ribbon
• Brewbound — 2020-10-16 — Nabis Announces Partnership with Pabst Labs
• Cannabis Business Times — 2020-10-19 — Vertosa Partners with Pabst Labs
• Food Dive — 2020-11-05 — Behind PBR's cannabis seltzer launch is infusion company Vertosa
• PR Newswire — 2020-11-16 — Driven Deliveries Announces Partnership With Pabst Labs
• The Deep Dive — 2021-05-03 — Tinley's Announces Co-Pack Deal With Pabst For Infused Not Your Father's Root Beer
• Honeysuckle Magazine — 2021-11-16 — Cannabis-Infused Beverages from Pabst Labs Give Consumers a Different Kind of Buzz
• The Bluntness — 2022-08-25 — Pabst Blue Ribbon Made a THC Drink and It's Lit
• Cannabis Now — 2022-09-02 — PBR Made a Weed Drink
• Pabst Labs — 2022-08-02 — Best Dosage for THC Drinks
• Pabst Labs FAQ — 2020-10-14 — Frequently Asked Questions
• Headset — 2025-04-25 — Pabst Labs Cannabis Sales Data
• LinkedIn — 2024-05-24 — Pabst Labs Company Profile
• Cannabis Beverage Association — 2022-10-31 — Pabst Labs Member Profile