Rebel Rabbit THC Drinks

About Rebel Rabbit

Rebel Rabbit is a pioneering THC-infused seltzer company founded in 2021 in Greenville, South Carolina, with a mission to "change the culture of drinking." Co-founded by Pierce Wylie and Billy Goldsmith, the brand offers federally legal hemp-derived Delta-9 THC seltzers designed as healthy alcohol alternatives. Their products provide a mellow, euphoric buzz without hangovers, targeting consumers seeking sobriety, wellness, and social drinking options. Unlike traditional THC beverages that may use synthetic processes, Rebel Rabbit emphasizes natural ingredients and harm reduction principles. The company operates from a 100,000 square foot production facility with capacity for 360,000 cans monthly and distributes nationwide through online sales and retail partnerships across 12+ states. Founded on hemp-derived formulations, Rebel Rabbit ships to all 50 states with age verification, making their products accessible to adult consumers seeking cannabis beverage alternatives nationwide.

Products Overview

Rebel Rabbit offers THC-infused seltzers in three flavors (Lemon Lime, Mandarin Orange, Grapefruit) across two main dosage levels: Mild Hare (5mg THC) for beginners and Wild Hare (10mg THC) for experienced users. All products are made with natural flavors, contain only 25 calories and 7g sugar per can, and are gluten-free and vegan. The brand also offers a CBD+CBG line with adaptogens for non-psychoactive relaxation.

Other Products by Rebel Rabbit

Beyond their THC seltzer line, Rebel Rabbit offers a CBD+CBG infused social seltzer that combines hemp-derived cannabinoids with adaptogens like ashwagandha and L-theanine for relaxation without psychoactive effects. This non-THC option provides consumers with another tool for social situations where they want to unwind without the euphoric effects.

This profile focuses specifically on Rebel Rabbit's THC beverage products. For their complete product catalog, visit their official website.

Background

Rebel Rabbit was founded in 2021 by childhood friends Pierce Wylie and Billy Goldsmith in Greenville, South Carolina, born from their personal experiences with alcohol and mental health challenges. Wylie, with 8 years in behavioral health, and Goldsmith, who abstains from alcohol entirely, created the brand based on harm reduction principles and the need for social drinking alternatives. The company started as a response to difficulties navigating social situations without alcohol and has grown into a mission to "change the culture of drinking." In 2023, they acquired the former Brewery 85 production facility, transforming it into a 100,000 square foot cannabis beverage manufacturing operation with capacity for 360,000 cans monthly. The brand name pays homage to both the Prisma Health Swamp Rabbit Trail and Looney Tunes, reflecting their South Carolina roots and rebellious attitude toward conventional drinking culture. Their journey from personal need to commercial success demonstrates the growing demand for alcohol alternatives in the marketplace.

Quick Facts About Rebel Rabbit

Values

• Harm Reduction: Prioritizing well-being over abstinence by offering healthier alternatives to alcohol consumption
• Self Expression: Believing in the art of not conforming and encouraging consumers to "do you" without social pressure
• Healthier Living: Creating products that promote mental health, reduce hangover effects, and support overall wellness
• Social Inclusion: Providing options for non-drinkers to participate fully in social drinking situations
• Quality & Transparency: Using natural ingredients, rigorous testing, and clear labeling for consumer safety

Reviews

Customer reviews consistently praise Rebel Rabbit for delivering a mellow, enjoyable buzz without hangovers, with onset times typically ranging from 15-60 minutes. Users appreciate the clean, balanced flavors and describe effects as "uplifting," "relaxed," and "euphoric" without being overwhelming. The brand receives high marks from both cannabis newcomers and experienced users, with many noting it as their go-to choice among THC beverages. Some users mention the ability to split cans for lighter effects or enjoy full cans for stronger experiences. Common positive themes include consistent effects, great taste, and successful alcohol replacement for social situations. Customers particularly value the low-dose options for social settings where they want to maintain control while still enjoying the relaxation benefits.

• "These seltzers taste great and have the perfect amount of THC. They make me feel uplifted and give me a great case of the giggles!"
• "I recently cut out smoking to improve my health and these seltzers are the best in the market, I've tried them all."
• "The flavors are fantastic and the buzz is on point. I've tried a bunch of other Delta 9 drinks but I always come back to Rebel Rabbit."
• "No better way to unwind after work and/or after putting the kiddo down for bed. stress alleviated. Fully relaxed. best sleep I've ever had."
• "After shipping, the six-pack ran me about $50, which makes these cost over eight bucks a can"
• "It took about an hour for me to feel the effects, making it hard to drink in a bar with friends"

Rebel Rabbit vs Competitors

Peers selected by category and dose band.

Promotions & Coupon Codes

Rebel Rabbit offers a 20% off discount code for new customers who sign up for their email newsletter. The brand occasionally runs promotional campaigns and has been featured in various promotional partnerships. Multi-pack pricing provides better value compared to individual can purchases. Check their website for current promotional offers and seasonal discounts.

Where to Buy Rebel Rabbit

Rebel Rabbit is available for online purchase in all 50 states through their direct-to-consumer website with 21+ age verification. Retail distribution spans 12+ states including Connecticut, Georgia, Iowa, Massachusetts, Minnesota, New Jersey, Ohio, Pennsylvania, Tennessee, Wisconsin, South Carolina, and North Carolina. Products can be found at major retailers like Total Wine, various dispensaries, specialty stores, and hemp/CBD shops. Specific retail locations include State of Beer, Pelagic Beer and Wine, Triangle Wine Company, and many others. Looking for similar THC seltzers from verified retailers? Browse our curated selection at buythcdrinks.com.

Quality & Testing

Rebel Rabbit emphasizes transparency and safety with rigorous testing for potency and purity. All products are tested by third-party laboratories and the company states that testing results are available on their website. They process their own Delta-9 THC into nano-particles for improved bioavailability and consistent dosing. Products comply with federal hemp regulations maintaining less than 0.3% THC by dry weight. The brand focuses on clean ingredients and natural formulations, avoiding synthetic additives in their manufacturing process. Their quality control extends to their 100,000 square foot production facility where they maintain strict standards for consistency and safety. THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Rebel Rabbit prioritizes natural and organic ingredients in their formulations, using real cane sugar instead of artificial sweeteners. Core ingredients include filtered water, natural and organic flavoring, real cane sugar, citric acid, and hemp-derived Delta-9 THC. The brand emphasizes clean labeling and avoids synthetic additives. Their CBD+CBG line incorporates functional ingredients like ashwagandha and L-theanine for enhanced relaxation benefits. All products are formulated to be gluten-free and vegan-friendly, making them accessible to consumers with dietary restrictions. The company uses proprietary nano-particle processing for their THC extraction, which they process in-house for quality control and consistency.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2024.

Events

Rebel Rabbit has participated in industry conferences including the Benzinga Cannabis Capital Conference and various local tastings and pop-ups. The company has been featured at NEXT Accelerator showcase events and regularly participates in adult beverage industry meetings in Greenville. They have provided samples at various promotional events and maintain an active presence in the cannabis beverage community. The founders regularly speak at entrepreneurship and cannabis industry events, sharing their experience in building a federally legal THC beverage brand.

PR & Media

Rebel Rabbit has received significant media coverage highlighting their innovative approach to cannabis beverages and rapid growth. The brand has been featured in business publications for their facility expansion and market entry strategy, with coverage in Upstate Business Journal, SC Biz News, and BevNET. They've been recognized as pioneers in the federally legal Delta-9 beverage space and have gained attention for their harm reduction messaging. The founders have been profiled for their entrepreneurial journey and mission to change drinking culture. Industry publications have highlighted their unique position in the hemp-derived THC market and their growth from startup to major regional producer. Their story of transforming a former brewery into a cannabis beverage facility has garnered particular attention in business and cannabis industry media.

• Upstate Business Journal – Featured article on growth and facility expansion
• BevNET – Coverage of 10-state expansion announcement
• SC Biz News – Profile on mission to change drinking culture

Social Media

Company Details

Related THC Beverage Brands

Similar hemp-derived THC seltzer brands include Cycling Frog and other federally legal options available nationwide. Cann offers lower-dose THC beverages popular in California markets, while Wynk provides balanced THC:CBD formulations. Regional brands like these represent the growing category of cannabis beverages designed as alcohol alternatives, each with their own approach to dosing, flavors, and target markets.

Frequently Asked Questions About Rebel Rabbit

How much THC is in Rebel Rabbit products?

Rebel Rabbit offers two main dosage options: Mild Hare products contain 5mg of Delta-9 THC per 12oz can, while Wild Hare products contain 10mg of Delta-9 THC per can. Both dosage levels are designed to provide relaxation without overwhelming effects, with the 5mg option ideal for beginners and the 10mg option suitable for more experienced users.

What do Rebel Rabbit beverages taste like?

Rebel Rabbit seltzers are described as clean, crisp, and well-balanced with natural fruit flavors. The Lemon Lime offers a refreshing citrus profile, Mandarin Orange provides a sweet, sun-kissed taste, and Grapefruit delivers an effervescent, slightly tart experience. Reviewers consistently praise the taste quality, noting they don't have the bitter cannabis flavor found in some THC beverages.

How long do effects take to kick in?

Rebel Rabbit claims onset times of 15-60 minutes, with most users reporting effects beginning around 30-60 minutes after consumption. The brand uses nano-particle processing for their THC, which may contribute to faster onset compared to traditional edibles. Individual onset times can vary based on metabolism, tolerance, and whether you've eaten recently.

Are Rebel Rabbit products legal?

Yes, Rebel Rabbit products are federally legal under the 2018 Farm Bill as they contain hemp-derived Delta-9 THC that maintains less than 0.3% THC by dry weight. This allows them to ship to all 50 states online, though consumers must be 21+ and should check local laws before purchase.

What makes Rebel Rabbit different from other THC beverages?

Rebel Rabbit distinguishes itself through its focus on harm reduction, natural ingredients, and consistent dosing. The brand processes its own Delta-9 THC into nano-particles for improved bioavailability, uses only natural flavors and real cane sugar, and offers clear dosage options for different experience levels. Their mission to "change the culture of drinking" and emphasis on social inclusion sets them apart in the market.

Last Updated

Last Updated: August 22, 2025

Sources

• Upstate Business Journal — 2023-09-20 — Business coverage of facility expansion
• BevNET — 2023-12-04 — Press release on expansion
• SC Biz News — 2023-10-07 — Company profile and mission
• NextGEN — 2024-01-25 — Founder profile and company background
• THC Drink Reviews — 2024-05-15 — Product review and specifications
• My Delta Eight — 2024-12-17 — Product specifications and ingredients
• Cheapism — 2023-06-13 — Consumer review and pricing
• Rebel Rabbit LinkedIn — 2021-04-01 — Company information and updates
• RALtoday — 2024-01-19 — Local market coverage
• Dealspotr — 2024-10-14 — Promotional codes and pricing