Trail Magic THC Drinks

About Trail Magic

Trail Magic is Minnesota's leading THC beverage brand, launched in July 2022 by Minneapolis Cider Company. The brand takes its name from an Appalachian Trail hiking term meaning "unexpected acts of kindness" and has quickly established itself as America's top-selling THC beverage in Minnesota's #1 THC beverage market. Trail Magic specializes in hemp-derived delta-9 THC infused iced teas, lemonades, and sparkling beverages made with 100% real ingredients.

The brand won national recognition at the 2024 High Spirits Awards, taking home Best Infused Ready-to-Drink beverage for their Half & Half flavor and a silver award for Lime Margarita. Trail Magic positions itself as a social, hangover-free alternative to alcohol, with products designed to "smooth social wrinkles" while keeping consumers calm and connected. These THC drinks emphasize outdoor lifestyle and community through their Trail Magic Hiking Club. All Trail Magic products contain hemp-derived delta-9 THC compliant with federal regulations, shipping to 32 states online and available in retail locations across 11 states.

Products Overview

Trail Magic offers a diverse lineup of hemp-derived delta-9 THC beverages ranging from 3mg to 10mg per 12oz can. Their signature products include the award-winning Half & Half Arnold Palmer-style iced tea-lemonade and citrusy Lime Margarita, both available in 5mg and 10mg strengths. Lower-dose options include Berry Basil, Mimosa, and Hop Water at 3mg each, perfect for newcomers to low-dose THC beverages.

Other Products by Trail Magic

Trail Magic focuses exclusively on THC-infused beverages and does not currently offer other product categories such as gummies, edibles, or vapes. Their expertise lies in crafting premium cannabis beverages through their parent company Minneapolis Cider Company's beverage production capabilities.

This profile focuses specifically on Trail Magic's THC beverage products. For their complete product catalog, visit their official website.

Background

Trail Magic was launched in July 2022 by Minneapolis Cider Company, making it Minnesota's first THC-infused beverage brand. The company was founded by Jason Dayton and David O'Neill, University of Minnesota graduates who originally started Minneapolis Cider Company in 2015 as part of an Entrepreneurship in Action class project. The brand name comes from an Appalachian Trail hiking term describing unexpected acts of generosity left by anonymous fellow travelers. Trail Magic launched with remarkable speed, going from initial idea to market in just 18 days after Minnesota legalized hemp-derived THC beverages on July 1, 2022.

The brand grew from Minneapolis Cider Company's existing beverage expertise and production capabilities, leveraging their 30,000 square-foot facility in Northeast Minneapolis. Trail Magic has positioned itself as Minnesota's leading THC beverage brand and has expanded distribution to 11 states, with the mission of providing a social, hangover-free alternative to alcohol. The company's success story represents one of the fastest brand launches in Minneapolis Cider Company's history.

Quick Facts About Trail Magic

Values

• 100% Real Ingredients: Trail Magic uses only natural THC and real, fresh-brewed tea and lemonade with no artificial additives
• Hangover-Free Experience: Provides all the fun of tonight without tomorrow morning's hangover feeling
• Social Enhancement: Dosed with Delta-9 THC to smooth social wrinkles, keeping consumers calm and connected
• Outdoor Lifestyle: Named after and inspired by the Appalachian Trail tradition of unexpected kindness
• Quality and Taste: Prioritizes flavor above all else, consistently described as the best-tasting product on the market

Reviews

Trail Magic has received overwhelmingly positive reviews for its taste and quality, earning national recognition at the 2024 High Spirits Awards where it won Best Infused Ready-to-Drink beverage for its Half & Half flavor and a silver award for Lime Margarita. The brand is consistently praised for being the "best-tasting product on the market" and successfully avoiding the typical cannabis taste that plagues other THC beverages. Users appreciate the social and hangover-free effects, with the drinks providing a calm, connected feeling without next-day consequences. The 15-minute onset time and approximately one-hour duration per serving are well-received by consumers. Reviews highlight the authentic flavors, particularly the Arnold Palmer-style Half & Half and the citrusy Lime Margarita. The variety of dosing options from 3mg to 10mg allows users to find their preferred strength, making it accessible for both newcomers to standard-dose beverages and experienced consumers.

• "Trail Magic is the best-tasting product on the market"
• "Provides a social, hangover-free alternative to alcohol"
• "Fast-acting with 15-minute onset time"
• "Made with 100% real ingredients that taste authentic"
• "Great variety of flavors and dosing options"

Trail Magic vs Competitors

Peers selected by category and dose band.

Promotions & Coupon Codes

Trail Magic offers several promotional programs including the Trail Magic Hiking Club subscription service providing up to 15% savings plus free shipping on regular orders. New customers can save $10 with code EXPLORE10. The brand offers free shipping on orders over $49 with standard flat-rate shipping of $10. Various pack options are available including the Campfire Pack featuring best-selling flavors and Explorer Pack for trying multiple varieties.

Active codes: EXPLORE10 for $10 off

Where to Buy Trail Magic

Trail Magic products are available through multiple channels including direct-to-consumer online ordering at drinktrailmagic.com, retail distribution across 11 states, and on-tap service at the Minneapolis Cider Company taproom in Northeast Minneapolis. The brand ships to 32 states for online orders and is available at hundreds of retailers and restaurants throughout Minnesota. Subscription service through the Trail Magic Hiking Club offers up to 15% savings plus free shipping.

Looking for similar hemp-derived THC beverages? Browse our curated selection of THC teas from verified retailers at buythcdrinks.com.

Quality & Testing

Trail Magic products are hemp-derived delta-9 THC beverages compliant with federal regulations containing less than 0.3% THC on a dry weight basis. The brand emphasizes quality control and consistency across their product line, though specific testing protocols and laboratory partnerships are not publicly disclosed. Products include required cannabis warnings and age restrictions for 21+ consumers.

Several products are certified gluten-free and vegan-friendly. The brand prioritizes ingredient transparency, listing all components on product labeling and emphasizing their commitment to 100% real ingredients without artificial additives.

Safety Warning: THC beverages may cause intoxication; do not drive or operate machinery.

Ingredients

Trail Magic emphasizes using 100% real ingredients in all their beverages, including natural THC, fresh-brewed tea, real fruit, and cane sugar. The brand avoids artificial additives and maintains a philosophy of authentic flavoring. Common ingredients include sparkling water, black tea, fresh citrus fruits (lemons, limes, oranges), cane sugar, agave syrup, sea salt, and hemp extract. Products are preserved with sodium benzoate and potassium sorbate.

The Half & Half products contain 28mg of caffeine per serving from real brewed black tea. All products are designed to deliver clean, authentic flavors that reflect their real ingredient sourcing approach.

Recalls or Safety Issues

No recalls or regulatory actions reported as of 2025.

Events

Trail Magic engages with the outdoor community through the Trail Magic Hiking Club, which organizes monthly group hikes and trail cleanup projects. The brand launched with a launch party at the Minneapolis Cider Company taproom in July 2022, featuring an outdoor expo and free showing of the film Free Solo. The brand maintains strong ties to outdoor lifestyle and hiking culture through community events.

PR & Media

Trail Magic has received significant media coverage since its 2022 launch, including recognition as Minnesota's top-selling THC beverage brand. The brand won major national recognition at the 2024 High Spirits Awards in California, taking home Best Infused Ready-to-Drink beverage for Half & Half and silver for Lime Margarita. Coverage has appeared in major outlets including BevNET, Star Tribune, KARE11, and industry publications highlighting the brand's rapid growth and award-winning taste.

The company has been featured in entrepreneurship coverage related to Minneapolis Cider Company's success story from University of Minnesota class project to multimillion-dollar business named among Inc. Magazine's fastest-growing private companies in America.

• Minnesota's Top-Selling THC Beverage Brand Trail Magic Wins National Honors — PR Web
• Minnesota cannabis beverage company wins national recognition — Star Tribune
• Trail Magic THC-Infused Beverage Launches in Minnesota — BevNET

Social Media

Company Details

Related THC Beverage Brands

Trail Magic operates in the premium hemp-derived THC beverage space alongside brands like Wynk, which offers sessionable THC seltzers, and Cann Social Tonics, known for microdosed social beverages. Like Trail Magic, these brands focus on providing alcohol alternatives with fast onset times and social effects. Lagunitas Hi-Fi Hops represents the higher-dose segment similar to Trail Magic's 10mg offerings.

Frequently Asked Questions About Trail Magic

How much THC is in Trail Magic products?

Trail Magic products range from 3mg to 10mg of delta-9 THC per serving. The 3mg options (Berry Basil, Mimosa, Hop Water) are considered low-dose, the 5mg products (original Half & Half and Lime Margarita) are standard-dose, and the 10mg varieties are high-dose options. The 10mg products are designed as two 5mg servings per can.

What do Trail Magic beverages taste like?

Trail Magic beverages are praised for their authentic, real ingredient flavors without the typical cannabis taste. The Half & Half tastes like a classic Arnold Palmer with real brewed tea and lemon flavors, while the Lime Margarita offers bright citrus with a hint of sea salt. Berry Basil provides a fresh, light flavor with real fruit notes, and the Mimosa captures the classic brunch drink with orange and sparkling wine flavors.

How long do effects take to kick in?

Trail Magic claims a 15-minute onset time for their beverages, with effects typically lasting about one hour per serving. This fast onset time is attributed to their hemp-derived delta-9 THC formulation, though individual experiences may vary based on factors like metabolism and tolerance.

Are Trail Magic products legal?

Yes, Trail Magic products contain hemp-derived delta-9 THC that complies with federal regulations by containing less than 0.3% THC on a dry weight basis. However, availability varies by state - they ship to 32 states online and have retail distribution in 11 states. Always check local laws before ordering.

What's the difference between Trail Magic's regular and 10mg products?

The regular Trail Magic products (5mg THC) are single-serving 12oz cans, while the 10mg products are designed as two 5mg servings per can with 6oz serving sizes. The 10mg cans are intended to be consumed in two separate occasions or shared, providing more flexibility for dosing control.

Last Updated

Last Updated: August 25, 2025

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Sources

• Minnesota's Top-Selling THC Beverage Brand Trail Magic Wins National Honors — 2024-04-08 — PR Web
• Minnesota cannabis beverage company wins national recognition — 2024-04-04 — Star Tribune
• From Carlson to Cannabis: Minneapolis Cider Company — 2025-02-06 — University of Minnesota Carlson School
• Trail Magic THC-Infused Beverage Launches in Minnesota — 2022-08-09 — BevNET
• Minneapolis-based THC beverage maker wins top prize in California — 2024 — KARE11
• Trail Magic Sparkling Beverage — 2024-12-19 — Sativa Remedy
• Trail Magic Official Website — 2025-08-25 — Trail Magic
• Trail Magic Instagram — 2025-08-25 — Instagram
• Trail Magic Reviews — 2025 — TenereTeam